Last month, some Democrats, including a number of Latino celebrities, called for a boycott of Goya Foods after their CEO Robert Unanue praised President Donald Trump at a White House event to announce the administration’s Hispanic Prosperity Initiative. I blogged about the issue to boycott or not to boycott. To my surprise, my blog about freedom…
DetailsI woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank.…
DetailsFor years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…
Details
