
I recently stumbled on this 70s photo of Puerto Rican legend, Chi-Chi Rodríguez and his caddie, John Lynch at the Masters Golf Tournament held in Augusta, Georgia. Rodríguez, who turned 85 last October, was one of my favorite athletes growing up. It’s a great photo, but the back story is even more interesting. At the time, Chi-Chi was one of the few non-white golfers on the PGA tour, and the Augusta Golf Club, where the Masters Golf Tournament is played, was still a “whites only” country club in the South. Besides being a great golfer, Chi-Chi Rodríguez was one of the most beloved and entertaining athletes in the world. After making a long putt, he would famously hold his putter like a sword and dance like Zorro to the delight of the audience. Rodríguez’ personal story is also inspiring. He was born into poverty in Puerto Rico. He started working at the age of eight and eventually became a caddie, where he learned how to play golf. He made his first golf clubs out of bamboo. During his time as a professional golfer, he started and supported numerous charities and on one occasion, he gave away so much money, he didn’t have money to live. Chi-Chi was proud of his Puerto Rican roots, and rather than trying to blend in with the stodgiest crowd in all of professional sports, he introduced golf fans from around the world to the passion and vibrancy of his Latino culture. This incredible photo of Rodríguez playing in the most prestigious golf tournament in the world, at a country club that at the time would only allow him on its premises to mow the lawn or wash dishes, also shows that for a while Chi-Chi Rodríguez was one of the coolest cats on the planet.
Almost everyone, including Democrats, were expecting last Tuesday’s midterm election results to heavily favor Republicans. Many predicted a “red wave” where they would pick up 50-60 seats in the House and 3-4 in the Senate. Joe Rogan said the red wave that is coming will be like the elevator doors opening in the horror film The Shining.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”