The Latino Brand – A Hot Take on the Prince Royce, Romeo Santos Controversy

Prince Royce and Romeo Santos have taken a lot of heat for how they answered a question about politics in a recent interview—and a lot of the backlash has come from inside our own community. In this episode, I share my honest take on what they said, what we expect from artists when it comes to politics, and why I think we should cut them more slack than some Latino influencers are giving them. I talk about the difference between entertainers and leaders, the real risks Black and Brown artists face when they speak out, and why people in my position should be the ones taking the hits so they don’t have to..

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The Latino Brand – Wealth, Leadership, and The Latino Brand

As we close out the year, I wanted to speak to you directly about what this project has meant and where we go from here. In this episode, I reflect on the 2 million-plus views we’ve reached, why the image and reputation of the Latino brand belong to all of us, and what it looks like to step into 2026 with more unity, confidence, and intention around wealth and leadership. I am incredibly grateful that this community has embraced The Latino Brand and helped make it such a massive success, and I also want to thank Katherine Wood, César Vargas, and Omar Tejeda for the work they do behind the scenes to help make this project what it is.

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The Latino Brand – 2026 is the Year to Lean In

In business, timing matters as much as strategy—and 2025 was a “wait and see” year for a lot of companies. In this episode, I explain why 2026 is the year to lean in: AI is boosting productivity, interest rates should ease and unlock new demand, and Latinos are aging into their prime consumer years just as some big brands are pulling back from our community. If your business were a blackjack game, 2026 is when you push your chips forward and move fast.

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