Sep22023

Latinos and Philanthropy – The Harsh Truth

Latino Issues

I think most Latinos would agree that at our core, we are a generous people. If a member of our family is in need, Latinos as a rule, won’t hesitate to help financially. Family is central to Hispanic culture: our generosity has few limits. Maybe that explains why when it comes to making political donations and writing checks in support of actual philanthropic activities, Latinos come up short….When I interviewed Barack Obama last year at NAHREP at L’ATTITUDE, I pressed him about politicians not prioritizing issues that are important to Latino voters, he politely pushed back by saying…

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Aug52023

L’ATTITUDE Sports Takes Off

Familia

In July, L’ATTITUDE hosted its first event during the NBA Summer League, honoring Latino leaders in the NBA….L’ATTITUDE intends to amplify its focus on sports because of its enormous influence on our culture and the youth in America. Beyond recognizing leaders, L’ATTITUDE will produce studies and data that illustrate the role of Latinos in terms of audience and revenue growth for professional sports.

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