Recently we have seen the term Latinx emerge in our collective lexicon. For those unfamiliar with the term, it is a gender-neutral term for Latinos and Latinas. In Spanish, the word Latino is used for men of Latin origin, and Latina is used for women of Latin origin; however, when referring to all people of…
DetailsLos Angeles went 20 years without an NFL football team. Last year, they didn’t get one but two teams, the Rams and the Chargers. In their second season in LA, the Rams and the Chargers have a combined win-loss record of 14-3 and are both in the top five of the power rankings. I think…
DetailsIf you haven’t seen the Modelo beer commercials that highlight the achievements of some notable Hispanic-Americans, you should. They smartly connect with Hispanic consumers without being patronizing, stereotypical, or condescending. My favorite one is about the first Latina fighter pilot, Olga Custodio. There are others including one with NFL great, Anthony Muñoz. Companies who have struggled…
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