Leading Up to 44

Click on the play button to listen to the audio version. The decision to invite President Barack Obama to the NAHREP Policy Conference last Spring was a decision I made with the NAHREP National Board. Anytime we have a political figure of that stature at one of our events, we know it will stimulate a…

Two New Events at L’ATTITUDE

Click on the play button to listen to the audio version. L’ATTITUDE 2022 is less than two weeks away. This year’s event includes a concert at Rady Shell; the coolest new concert venue in America according to Forbes magazine. The concert is in partnership with La Musica, and will feature music superstars, Juanes and Farukko.…

Veteran Latino Actor is Fed Up with Stereotypical Roles

Latinos in film and television continue to face two problems: an astonishing lack of visibility and the negative and/or stereotypical manner that Latino characters are commonly portrayed. Both of these issues have implications that go beyond the industry itself. Studies have shown Americans spend 15.5 hours a week consuming traditional and digital media. The number…

NAHREP and L’ATTITUDE Announce Headliners

What do World Champion boxer Canelo Álvarez, actress Adria Arjona, Senator Alex Padilla, wellness guru Deepak Chopra, internet sensation Gary Vaynerchuk, music superstar Gloria Estefan, actor Andy García, and the CEOs of Disney, Nike, The Home Depot, Bank of America, Cisco, Sony Pictures, Dow Jones, and AT&T have in common? They will all be at…

What do Deepak Chopra, Gary Vaynerchuk, Gloria Calderón Kellett, and Richard Montañez Have in Common?

Familia, We’re Back! Last week, NAHREP announced their headliners for the NAHREP at L’ATTITUDE convention in San Diego on September 29th – October 2nd. Chopra, Vaynerchuk, and Montañez headline this year’s event. Coming out of a once-in-a-century pandemic, we thought a focus on mindset and mental health should permeate throughout the event. Chopra is not…

Frank Amadeo RIP

I woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank.…

BTS at L’ATTITUDE

In the months prior to L’ATTITUDE 2020, I made it a point to watch a number of virtual events. Some like the Aspen Ideas Festival were well executed, but aimed relatively low in terms of program and production. The major events such as SXSW and Comic-Con offered smaller virtual versions of their massive live events…

Three Reasons Why L’ATTITUDE Matters

L’ATTITUDE is an event platform that I launched three years ago, together with business leader Sol Trujillo, and with the support of the NAHREP leadership team and events staff. This past year, international superstar Emilio Estefan joined me and Sol. Because of their prolific careers in business and entertainment, Sol and Emilio have access to…

Dave Chappelle 8:46

Netflix debuted Dave Chappelle’s most recent comedy special on YouTube. Like a lot of his work, 8:46 is brilliant. The title represents the eight minutes and forty-six seconds that former police officer, Derek Chauvin nonchalantly knelt on George Floyd’s neck until Floyd died. My son, Aaron and I listened to the show while we were…