
I woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank. He ran everything from their entertainment company to their hotels and restaurants. I never saw Emilio without Frank being there by his side, making sure everything was perfect. He was a nice man and an immensely talented business person. This past Thursday, Frank and I spoke about organizing an intimate dinner at Emilio’s with a select group of Latino influencers. He was energetic and enthusiastic about what we were building together with L’ATTITUDE. The Estefans are devastated and so am I. Frank Amadeo lived an extraordinary life. He was like family to the Estefans, he worked with celebrities, attended the most prestigious events and went places most people could only dream about… and just like that, he is gone. It is a sobering reminder that everything is replaceable except our health. Sol Trujillo and I agreed that we would dedicate 2021 to the memory of Frank Amadeo. Stay safe and please be nice to one another.
There’s no shortage of social media advice on how to get rich—but most of it misses the point. I explain why the first step to real wealth is understanding why it matters, and how the NAHREP 10 principles lay out the blueprint for a richer, more fulfilling life.
The acronym DEI is dead—but the fight for equal opportunity is far from over. I break down why lazy labels set us back, and why we need to rebrand the movement in a way everyone can get behind.
AI is changing the game—and Latinos have a chance to jump ahead. I’ll break down how using AI smartly can help close the wealth gap faster than politics, and why the time to act is right now.