I woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank. He ran everything from their entertainment company to their hotels and restaurants. I never saw Emilio without Frank being there by his side, making sure everything was perfect. He was a nice man and an immensely talented business person. This past Thursday, Frank and I spoke about organizing an intimate dinner at Emilio’s with a select group of Latino influencers. He was energetic and enthusiastic about what we were building together with L’ATTITUDE. The Estefans are devastated and so am I. Frank Amadeo lived an extraordinary life. He was like family to the Estefans, he worked with celebrities, attended the most prestigious events and went places most people could only dream about… and just like that, he is gone. It is a sobering reminder that everything is replaceable except our health. Sol Trujillo and I agreed that we would dedicate 2021 to the memory of Frank Amadeo. Stay safe and please be nice to one another.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.