Familia, We’re Back! Last week, NAHREP announced their headliners for the NAHREP at L’ATTITUDE convention in San Diego on September 29th – October 2nd. Chopra, Vaynerchuk, and Montañez headline this year’s event. Coming out of a once-in-a-century pandemic, we thought a focus on mindset and mental health should permeate throughout the event. Chopra is not a regular in the real estate convention circuit, so his participation is especially interesting. The doctor built his global brand as a wellness expert but has more recently written books that apply his mindset principles to success in business. Vaynerchuk, or Gary V as he is known to his legion of followers, is not someone I would typically invite to a NAHREP event. He can be coarse and dismissive. He is known for telling people that college is a waste of time and money, and he is on record saying that buying a home is stupid. However, as a social media and digital marketing savant, Gary V is extremely popular in the real estate community, and over the years, I have come to realize he is an exceptional communicator with a ton of useful ideas and messages. Chopra and Vaynerchuk bookend the event that will also include workshops and an educational track. Richard Montañez, the author of the book “Flamin’ Hot” chronicles his rise from janitor to marketing executive for one of the world’s biggest brands, and Gloria Calderón Kellett, the writer and showrunner for “One Day at a Time” also headline general sessions. By the time the event takes place, NAHREP would have gone more than two years since our last live national event, so needless to say, we are excited to be back in person. The real estate industry has been one of the few sectors that have thrived during the pandemic, but with inflation on the rise and housing inventory at an all-time low, there may be major challenges coming down the road. L’ATTITUDE will also announce its program in the coming week and is expected to include some of the biggest names in business and entertainment. It feels like the content and subject matter of our event could not be timelier.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.