Familia, We’re Back! Last week, NAHREP announced their headliners for the NAHREP at L’ATTITUDE convention in San Diego on September 29th – October 2nd. Chopra, Vaynerchuk, and Montañez headline this year’s event. Coming out of a once-in-a-century pandemic, we thought a focus on mindset and mental health should permeate throughout the event. Chopra is not a regular in the real estate convention circuit, so his participation is especially interesting. The doctor built his global brand as a wellness expert but has more recently written books that apply his mindset principles to success in business. Vaynerchuk, or Gary V as he is known to his legion of followers, is not someone I would typically invite to a NAHREP event. He can be coarse and dismissive. He is known for telling people that college is a waste of time and money, and he is on record saying that buying a home is stupid. However, as a social media and digital marketing savant, Gary V is extremely popular in the real estate community, and over the years, I have come to realize he is an exceptional communicator with a ton of useful ideas and messages. Chopra and Vaynerchuk bookend the event that will also include workshops and an educational track. Richard Montañez, the author of the book “Flamin’ Hot” chronicles his rise from janitor to marketing executive for one of the world’s biggest brands, and Gloria Calderón Kellett, the writer and showrunner for “One Day at a Time” also headline general sessions. By the time the event takes place, NAHREP would have gone more than two years since our last live national event, so needless to say, we are excited to be back in person. The real estate industry has been one of the few sectors that have thrived during the pandemic, but with inflation on the rise and housing inventory at an all-time low, there may be major challenges coming down the road. L’ATTITUDE will also announce its program in the coming week and is expected to include some of the biggest names in business and entertainment. It feels like the content and subject matter of our event could not be timelier.
The top real estate sales coaches, like Mike Ferry, flat out tell their students that representing buyers is for losers. Driving buyers around to open houses, dealing with fickle lenders, and filling out multiple offer forms is a lot of work. To make matters worse, after doing all that work, you still might not get paid if your buyers' offers aren't accepted.
By definition, unintended consequences are the results of an action different from what was expected or planned. They are often referenced in relation to changes in policies. I have heard the term used for years, primarily related to government policies. Still, I didn’t realize until recently that much has been written on the subject, and most experts believe that there are three categories of unintended consequences:
I once read that sports are a universal language. Regardless of ethnicity or what language you speak, almost everyone speaks sports. No place has that been more evident than the Olympics, where every four years, we are moved by images of athletic rivals from around the world shaking hands and embracing each other in moving displays of sportsmanship.