Familia, We’re Back! Last week, NAHREP announced their headliners for the NAHREP at L’ATTITUDE convention in San Diego on September 29th – October 2nd. Chopra, Vaynerchuk, and Montañez headline this year’s event. Coming out of a once-in-a-century pandemic, we thought a focus on mindset and mental health should permeate throughout the event. Chopra is not a regular in the real estate convention circuit, so his participation is especially interesting. The doctor built his global brand as a wellness expert but has more recently written books that apply his mindset principles to success in business. Vaynerchuk, or Gary V as he is known to his legion of followers, is not someone I would typically invite to a NAHREP event. He can be coarse and dismissive. He is known for telling people that college is a waste of time and money, and he is on record saying that buying a home is stupid. However, as a social media and digital marketing savant, Gary V is extremely popular in the real estate community, and over the years, I have come to realize he is an exceptional communicator with a ton of useful ideas and messages. Chopra and Vaynerchuk bookend the event that will also include workshops and an educational track. Richard Montañez, the author of the book “Flamin’ Hot” chronicles his rise from janitor to marketing executive for one of the world’s biggest brands, and Gloria Calderón Kellett, the writer and showrunner for “One Day at a Time” also headline general sessions. By the time the event takes place, NAHREP would have gone more than two years since our last live national event, so needless to say, we are excited to be back in person. The real estate industry has been one of the few sectors that have thrived during the pandemic, but with inflation on the rise and housing inventory at an all-time low, there may be major challenges coming down the road. L’ATTITUDE will also announce its program in the coming week and is expected to include some of the biggest names in business and entertainment. It feels like the content and subject matter of our event could not be timelier.
Almost everyone, including Democrats, were expecting last Tuesday’s midterm election results to heavily favor Republicans. Many predicted a “red wave” where they would pick up 50-60 seats in the House and 3-4 in the Senate. Joe Rogan said the red wave that is coming will be like the elevator doors opening in the horror film The Shining.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”
I’ve written about this in other iterations. I’ve talked about finding your rhythm, and the importance of letting things come to you, not forcing things, and then riding the momentum when you have the wind at your back. The point of it all is that success is not linear. Progress doesn’t follow a straight line. For most people, the journey is long and winding. It looks more like a stairway or a hockey stick.