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Gary Acosta is an entrepreneur, public policy advocate, and investor. He is the Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP ®). NAHREP is the largest Latino business organization in the nation. Mr. Acosta is also the co-founder of L’ATTITUDE, a major event he produces with international business executive Sol Trujillo, former United Airlines CEO Oscar Munoz, and music superstar Emilio Estefan. L’ATTITUDE celebrates the key role of Latinos in business, entertainment, sports, tech, and politics. Acosta is also a general partner of L’ATTITUDE Ventures, the nation’s largest venture capital fund exclusively focused on Latino-led start-ups. Mr. Acosta writes a weekly blog about business and current events at garyacosta.com.

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Aug82026

Why Haven’t Latinos Converted Their Numbers Into Economic and Political Power?

The Latino Brand

There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.

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Aug62026

How the Popularity of Hispanics and Latinos Can Make Us an Economic Juggernaut – Part II

The Latino Brand

The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.

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Aug12026

The World Cup Showed the World How Incredibly Cool Hispanics and Latinos Truly Are — Part I

The Latino Brand

The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.

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