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Gary Acosta is an entrepreneur, public policy advocate, and investor. He is the Co-Founder & CEO of the National Association of Hispanic Real Estate Professionals (NAHREP ®). NAHREP is the largest Latino business organization in the nation. Mr. Acosta is also the co-founder of L’ATTITUDE, a major event he produces with international business executive Sol Trujillo, former United Airlines CEO Oscar Munoz, and music superstar Emilio Estefan. L’ATTITUDE celebrates the key role of Latinos in business, entertainment, sports, tech, and politics. Acosta is also a general partner of L’ATTITUDE Ventures, the nation’s largest venture capital fund exclusively focused on Latino-led start-ups. Mr. Acosta writes a weekly blog about business and current events at garyacosta.com.

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Mar12026

The Latino Brand – Who Does America Belong To?

The Latino Brand

I saw a video recently that made me both angry and a little sad — people saying that even though they’re citizens, they don’t feel American. I understand the pain behind that feeling. But I also believe something important: America doesn’t belong to a narrow group of people, and it never has. Too often, we allow small-minded voices to define who “counts.” In this episode, I talk about identity, ownership, and why no one gets to tell you that this country isn’t yours. If you contribute to it, believe in it, and are willing to stand up for it, America belongs to you — just as much as anyone else.

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Feb252026

The Latino Brand – How Immigrants Make America Great

The Latino Brand

Some are openly saying that immigrants make America weaker, not stronger — but the data tells a different story. Immigrants bring work ethic, entrepreneurship, and a deep appreciation for opportunity. Latino immigrants who have lived in the United States for more than 10 years have higher homeownership rates and higher net worth, and their children achieve higher levels of educational attainment. At a time when demographic decline threatens long-term growth, immigrants bring youth, household formation, and economic momentum. Meanwhile, countries with strict immigration policies are facing aging populations and stagnant economies. Immigration isn’t a weakness — it’s one of America’s greatest strengths.

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Feb222026

The Latino Brand – Latino Homeownership Shatters Records in 2025!

The Latino Brand

According to the U.S. Census Bureau, Latinos had a net gain of 441,000 new homeowners in 2025 — the largest increase ever recorded since homeownership tracking began in 1975. Even more striking, without those 441,000 new Hispanic homeowners, the overall number of homeowners in America would have declined. Let that sink in. At a time of affordability challenges and economic uncertainty, Latino buyers are not just participating in the housing market — they’re sustaining it. I also break down new household formation numbers, where Hispanic households accounted for the overwhelming majority of total growth in 2025. This isn’t speculation about the future. It’s evidence of what’s already happening in real time. Latino homeownership is keeping housing — and our broader economy — moving forward…

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