The Latino Brand – ProXimo at AVANCE Global

This September, ProXimo takes over AVANCE Global in San Diego for four days of high-level networking, deal-making, and inspiration. From groundbreaking startups to powerhouse investors, it’s the ultimate marketplace for Latino economic mobility. This year also debuts ProXimo Next, a first-of-its-kind track for the adult children of attendees, designed to build lifelong friendships and business partnerships.

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The Latino Brand – Bruce Pearl Criticizes Barack Obama

When Auburn coach Bruce Pearl calls President Obama “divisive,” it’s more than just partisan rhetoric—it’s a flawed comparison that ignores context and nuance. In this episode, I break down why Obama’s leadership as the first Black president, fighting for fairness and equality, is nothing like coaching a basketball team—and why Latino leaders must reject oversimplified narratives. The takeaway: we can teach grit and resilience while also standing up for justice.

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The Latino Brand – What Do We Want People to Think When They Think of the Latino Brand?

Whether we like it or not, the image of Latinos in America affects all of us. So, the question is: what do we want that image to evoke? In this episode, I break down three core traits the Latino brand should represent—grit, positivity, and loyalty—and why these values are key to changing perceptions, inspiring pride, and building trust in our community.

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