The Latino Brand – Bruce Pearl Criticizes Barack Obama

When Auburn coach Bruce Pearl calls President Obama “divisive,” it’s more than just partisan rhetoric—it’s a flawed comparison that ignores context and nuance. In this episode, I break down why Obama’s leadership as the first Black president, fighting for fairness and equality, is nothing like coaching a basketball team—and why Latino leaders must reject oversimplified narratives. The takeaway: we can teach grit and resilience while also standing up for justice.

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The Latino Brand – What Do We Want People to Think When They Think of the Latino Brand?

Whether we like it or not, the image of Latinos in America affects all of us. So, the question is: what do we want that image to evoke? In this episode, I break down three core traits the Latino brand should represent—grit, positivity, and loyalty—and why these values are key to changing perceptions, inspiring pride, and building trust in our community.

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The Latino Brand – How Latinos Will Emerge as the Dominant Ethnicity in the U.S.

If Latino Americans were a stand-alone country, we’d be the fifth largest economy in the world. In this episode, I break down the data behind Latino economic growth, including homeownership and purchasing power, and explain how unity is the key to transforming our influence. I also share the three issues that will define our future power: education, access to capital, and political representation. If we get these right, the next generation of Latinos will lead the world.

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