Gary Acosta’s Weekly Blog

We hear frequently how Latinos are not a monolithic community. In other words, we are not all the same. We come from different countries, have a variety of political views, and even eat different foods. I get all of that, but I also think focusing constantly on our differences versus our similarities undermines our political and economic power as a community…

This might be my most provocative blog in a while. Let me first state that I am happily married to a beautiful gringa. My kids are half- White and some of my best friends throughout my life have been White, so don’t let the title of this blog throw you.

A few weeks ago, Twitter was blowing up when John Leguizamo spoke out against the recent casting of James Franco as Fidel Castro in the independent film ‘Alina of Cuba’. Leguizamo took plenty of heat for his stance and was ridiculed by some including Bill Maher.

Twenty-two years ago, when Ernie Reyes and I first launched NAHREP, I was told all the reasons why it wouldn’t work. “Latinos aren’t monolithic” … “Cubans are totally different from Mexicans” … “Jealousy, gossip, and infighting will bring you down” … “Not every Latino has the same political views” … However, fast forward to today,…

Two years ago, I met Richard Montañez in New York City. Richard was accompanying Indra Nooyi to a speaking engagement she had with the Latino Donor Collaborative. Nooyi was CEO of PepsiCo at the time. Prior to the meeting in New York, I had heard of Montañez. I knew that he had written a book…

Capital flows towards growth, so one of the biggest mysteries in the history of capitalism is how little capital has flowed to the U.S. Latino cohort. The Stanford Latino Entrepreneurship Initiative (SLEI) says if Latino entrepreneurs had access to a proportional amount of capital as the overall market, it would add $1.5 Trillion to the…

Despite the pandemic, Latinos drove growth in the homeownership sector for the sixth consecutive year. Next week, NAHREP releases its 11th annual State of Hispanic Homeownership Report, and without giving too much away, the report is a blockbuster. The youth, work ethic, and vitality of the Latino market is burning up the market, and some…

I used to think I knew a lot about small businesses. I launched too many to count, and I have mentored a few as well. But the world of unicorn start-ups is not something I’ve understood very well until recently. Last Fall, Sol Trujillo and I launched L’ATTITUDE Ventures with a goal to raise $75…

After the George Floyd murder, and the hundreds of protests that followed, conversations about systemic racism and police reform dominated the airwaves for weeks. One general consensus was that government and major corporations had a responsibility to address the growing issue of racial economic inequality in America. This led to a groundswell of Fortune 100…

Tom Flores was elected to the Pro Football Hall of Fame this past week. He is the first Hispanic quarterback in pro football and the first Hispanic head coach of an NFL franchise. His election to the Hall of Fame was celebrated by Latino organizations such as LULAC and the US Hispanic Chamber of Commerce.…

2020 will be known as the year coronavirus shut down the world as we knew it. It will also be known as the year when terms like systemic racism and economic disparity rose to the top of the national dialogue like never before. In his first week of presidency, President Joe Biden signed three executive…

Last month, some Democrats, including a number of Latino celebrities, called for a boycott of Goya Foods after their CEO Robert Unanue praised President Donald Trump at a White House event to announce the administration’s Hispanic Prosperity Initiative. I blogged about the issue to boycott or not to boycott. To my surprise, my blog about freedom…

For years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…

Last Week, Eva Longoria was being interviewed on MSNBC about the significant role that Latinos played in the presidential election. When the interviewer asked about Black women, Eva said “of course we saw what Black women did in Georgia, but Latina women were the real heroines”. Social media was swift to criticize her for “diminishing…

I had a great conversation this week with Congressman Tony Cárdenas. Tony is from Los Angeles and a former REALTOR®. In fact, he started his career in real estate with Jerry Ascencio, NAHREP’s former national president. Tony recently announced his candidacy for the position of Assistant Speaker of the House, but prior to that he…

NAHREP and the Hispanic Wealth Project, Inc. are finalizing a report on the state of Hispanic wealth in America. The report will be built around an in-depth survey on family wealth taken by several hundred Latino families that includes how their financial position has been impacted by COVID-19. So, what are we hoping to learn…

For years, a lot of us have been talking about the disparities in homeownership rates, the lack of Latino representation in the boardrooms and C-suites of America’s largest corporations, the wealth and income gaps, etc. These are real issues that frankly have not seen much progress in the last few decades. On the heels of…