Capital flows towards growth, so one of the biggest mysteries in the history of capitalism is how little capital has flowed to the U.S. Latino cohort. The Stanford Latino Entrepreneurship Initiative (SLEI) says if Latino entrepreneurs had access to a proportional amount of capital as the overall market, it would add $1.5 Trillion to the country’s GDP. Of course, that would also mean there would be a lot more wealth in the Latino community. Clearly, we all have a stake in solving this problem.
A few months ago, Sol Trujillo and I launched L’ATTITUDE Ventures. At first, we thought it would be great to have a little capital to invest in the companies that were showcased at Match-Up. Match-Up is the “Shark Tank” inspired session that had its first event at L’ATTITUDE in 2019. However, we quickly realized our original vision would only be a drop in the bucket to what was needed and we didn’t want to wait for other venture capital firms to finally “get with the program”… This week L’ATTITUDE Ventures received a $25M investment from a major financial institution, which brings our total raise to $40M. With this start, L’ATTITUDE Ventures should reach its goal of raising $100M by the end of the year, and it would make us the largest fund solely dedicated to Latino entrepreneurs in the world.
Two decades ago, I was a small mortgage banker, with very little capital and no connections whatsoever. I started NAHREP to create a platform where people like me could make those connections. Most of NAHREP’s 40,000 members see the organization as a place to learn and make business relationships, but there have been a few like Jason Madiedo, Patty Arvielo, Leo Pareja, Juan Martinez, Felix DeHerrera, and Armando Tam who thought bigger, and recognized the enormous power NAHREP has as a platform for ambitious entrepreneurs. I want to build on this.
For years, I have been thinking about the next iteration for NAHREP. The Hispanic Wealth Project and L’ATTITUDE have helped evolve the organization by expanding the vision of many of our members, but I think the next big thing has to be institutionalizing the process of helping Latino entrepreneurs scale their businesses. NAHREP has many members who own successful companies, and we want to expand that, but my goal is to also create billion-dollar companies…transformative companies. The types of companies that revolutionize industries and create multi-millionaire founders. To accomplish this, mentorship is important, and academic training is great, but capital is king. Latino entrepreneurs need capital.
The world of angel investing, private equity, SPAC’s and venture capital are relatively new to me. Like a lot of people, my only knowledge was what I read about in Forbes magazine. Silicon Valley is ground zero for venture capital and is known for providing early funding for companies like Facebook, Twitter, Uber, Amazon, and hundreds more, but you will see more Latinos in Antarctica than you’ll see there.
Latinos are prolific at starting new companies, but the large majority of those companies are small and tend to stay small. One of the reasons this is true, is Latino entrepreneurs have historically had very limited access to capital. The world of angel investing, which is money for very early-stage companies that generally comes from individuals or small funds, is all about relationships. A friend of mine asked me to stop using the phrase “access to capital” and instead use the phrase “connection to capital” because the entrepreneurs who get capital don’t just have access – they usually have a personal connection to someone with capital. Latinos need those connections, but rather than wait for them to come to us, Sol and I decided to raise the capital ourselves and invest it in the most promising Latino entrepreneurs in the country. I’m super excited. Stay tuned for a big announcement on L’ATTITUDE Ventures!
The data tells a powerful story: Latinos are driving economic growth in America. If Latino Americans were a standalone country, we’d be the fifth-largest economy in the world, and without Latino homebuyers, the number of homeowners in America would have declined in 2025. So why doesn’t it feel like we’re winning? In this episode, I talk about the gap between growth and perception, why we still don’t have enough strong voices shaping the national conversation, and why purchasing power alone is not enough. Growth matters, but wealth matters more. This is a conversation about leadership, visibility, and what it will really take for our community to turn momentum into lasting power.
A bill known as the 21st Century Road to Housing Act recently passed the Senate with rare bipartisan support, and it raises an important question: could housing be the issue that brings Americans back together? In this episode, I talk about why housing has become too urgent for either party to ignore, how affordability is forcing elected officials to actually work together, and why this moment matters so much for our community. At a time when division feels constant, housing may be one of the few issues serious enough to cut through the noise.
A recent housing study confirms what many of us in this industry have already felt: Latinos are playing an increasingly vital role in keeping the housing market strong. In this episode, I break down why that matters so much. Latinos accounted for more than 100% of the net increase in U.S. homeowners in 2025, and when you combine that with our workforce participation, youth, and growing economic influence, the picture becomes clear — Latino buyers and workers are helping keep both housing and the broader economy afloat. This is a story of momentum, contribution, and the growing importance of our community in shaping America’s future.