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The Latino Brand

The newest series by NAHREP Co-Founder and CEO, Gary Acosta

What does it really take to change the game for our community? The Latino Brand dives into the untold truths about power, wealth, and perception in America, through the lens of one of the most influential voices in Latino leadership.

In this bold and unfiltered series, Gary Acosta challenges the narratives that hold us back and reveals the real tools that can move us forward: from owning our brand to owning our future.

If you care about creating generational wealth, building influence, and rewriting the story of what it means to be Latino in this country, this is a series you won’t want to miss.

Click on one of the videos below to watch now

The Latino brand impacts every aspect of our lives—from how we're viewed in business and media to the opportunities we’re given. In this first episode, Gary Acosta explores why a unified, empowered narrative is essential for Latino prosperity. Learn what Gary shared at the United Nations, how he raised $100M for Latino-led ventures, and why changing the perception of our community is the key to unlocking capital, influence, and success.
The Latino brand impacts every aspect of our lives—from how we're viewed in business and media to the opportunities we’re given. In this first episode, Gary Acosta explores why a unified, empowered narrative is essential for Latino prosperity. Learn what Gary shared at the United Nations, how he raised $100M for Latino-led ventures, and why changing the perception of our community is the key to unlocking capital, influence, and success.
What do people really mean when they say, “DEI is destroying our country”? In this powerful episode, Gary Acosta takes on the backlash against Diversity, Equity, and Inclusion—and asks whether it’s become a coded way to express racism. He breaks down myths about lowered standards, exposes the hypocrisy behind legacy admissions, and challenges the silence around nepotism and privilege. DEI may be a polarizing term today, but Gary argues that its core values remain essential to capitalism, innovation, and fairness in America’s future.
What if Donald Trump’s greatest strength is something the rest of us refuse to acknowledge? In this thought-provoking episode, Gary Acosta explores what liberals, global leaders, and entrepreneurs might learn from Trump’s approach to leadership. From mastering direct communication to shaping loyalty through perceived authenticity, Gary dives into the mechanics of modern influence—even when the messenger is flawed. Whether you agree or disagree with Trump, the lessons here reveal surprising truths about power, persuasion, and strategy in today’s world.
The left blames billionaires. The right blames immigrants. But the real issue isn’t who we’re fighting—it’s what we’re being distracted from. I break down how access to education, capital, and ownership is the real battleground.
Too many of us hesitate to use tools meant to level the playing field, while others take full advantage of every opportunity they get. I share a personal story that reframes how we think about DEI—and why there’s no reason to hold back.
Wealth isn’t just about money—it’s about freedom. I’ll share why understanding wealth shifts everything: your purpose, your discipline, and your power to shape the future.
AI is changing the game—and Latinos have a chance to jump ahead. I’ll break down how using AI smartly can help close the wealth gap faster than politics, and why the time to act is right now.
The acronym DEI is dead—but the fight for equal opportunity is far from over. I break down why lazy labels set us back, and why we need to rebrand the movement in a way everyone can get behind.
There’s no shortage of social media advice on how to get rich—but most of it misses the point. I explain why the first step to real wealth is understanding why it matters, and how the NAHREP 10 principles lay out the blueprint for a richer, more fulfilling life.