Despite the pandemic, Latinos drove growth in the homeownership sector for the sixth consecutive year. Next week, NAHREP releases its 11th annual State of Hispanic Homeownership Report, and without giving too much away, the report is a blockbuster. The youth, work ethic, and vitality of the Latino market is burning up the market, and some believe this is only the beginning. Last month, the Urban Institute and Washington DC think tank put out a report that says that Latinos will account for more than 70% of homeownership growth in America over the next twenty years. Yes, you read that correctly…70%! Population growth, household formations, and age are the largest factors, but Latinos have also shown they are willing to migrate to wherever the jobs and affordable housing exist most. Markets like Texas, Minnesota, and North Carolina are seeing some of the largest surges in Latino homeownership. The Urban Institute also predicts that homeownership rates for every other demographic will actually go down over the next twenty years. It makes you wonder what the U.S. economy would look like without Latinos.
Excuse me while I rant, but I’d love to have five minutes with anti-immigrant, anti-Latino fools like Tom Cotton, Tucker Carlson, and Ann Coulter so I could tell them to their faces that they should be on their knees thanking Latinos for what they are giving this country. During the pandemic, while those idiots sat in their ivory towers, millions of Latino front-line workers were working in healthcare, keeping our infrastructure moving, and ensuring our food supply kept flowing. Can you think of anything more patriotic than that?
The only thing that makes our economy different than countries like Japan and those in Europe, where aging populations have left their economies stagnant with no growth in sight, is our Latino sector. Welcome to the New Mainstream.
Capitalism rewards hard work, innovation, and ambition—but when success depends more on political connections than merit, we lose the very foundation that built this country. Crony capitalism erodes trust, fuels corruption, and concentrates power in the hands of a few. In this episode, I talk about why unchecked cronyism threatens the American Dream and how trust and fairness are essential to preserving it.
There’s been a lot of talk lately about socialism, communism, and democratic socialism—especially in New York City. I recorded something this week because I think we’re losing the ability to talk about these ideas with nuance. We throw labels around to scare or silence people, and it keeps us from having real conversations about affordability, ownership, and what it takes to build a society where people can live with dignity. If you have a moment, I’d appreciate you taking a look and letting me know what you think.
Lately, I’ve been hearing from a lot of people who are frustrated — with work, with the economy, with the state of the world. I get it. I’ve felt that too. But here’s something I’ve always believed: there is nothing more powerful than taking that energy and turning it into success. In this week’s episode of The Latino Brand, I talk about why building wealth isn’t just about money — it’s about agency, dignity, and control...