COVID-19 got into our household during the holidays. We had a small gathering on Christmas of only immediate family, and within a few days we all had the virus. We still don’t know how we got infected. While most of us were lucky enough to have only mild symptoms, it was still very scary. Six…
We purchased a Peloton just a few weeks before we all went into quarantine last March. I must admit I was skeptical. I walk and shoot hoops when I can, but I have never regularly used any sort of exercise machine. The technology is what first piqued my interest in a Peloton. The more I…
The Urban Institute released a report last week with some interesting news for household and homeownership growth. The report showed homeownership rates are likely to fall in the next two decades, with the exception of the Hispanic homeownership rate which will rise to above 50% and plateau for most of the next decade. Every other…
I watched the movie The Green Book last night. If you haven’t seen it, I highly recommend it. It is a true story set in 1962 about a Black-American classical pianist and his Italian-American bodyguard traveling in the South while on tour. For some reason the movie really hit me hard. It is the kind of story…
Last month, some Democrats, including a number of Latino celebrities, called for a boycott of Goya Foods after their CEO Robert Unanue praised President Donald Trump at a White House event to announce the administration’s Hispanic Prosperity Initiative. I blogged about the issue to boycott or not to boycott. To my surprise, my blog about freedom…
I woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank.…
For years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…
In the coming weeks, Americans will start receiving the COVID-19 vaccine. We were able to get to this point in about ten months – a remarkable achievement. In tests, the efficacy of the three vaccines that will hit the market have ranged between 90-95 percent – equally as amazing. Even more encouraging, the Moderna vaccine…
Last Week, Eva Longoria was being interviewed on MSNBC about the significant role that Latinos played in the presidential election. When the interviewer asked about Black women, Eva said “of course we saw what Black women did in Georgia, but Latina women were the real heroines”. Social media was swift to criticize her for “diminishing…
Doctors Marlow Hernandez and Richard Aguilar founded Cano Health in 2009 to provide quality end-to-end health care for underserved Latino communities in Florida. In 2016, their company generated $1.6M in revenue, but they had an idea to roll-up other smaller medical practices in their footprint to leverage economies of scale. With the help of my…