The NFL markets its brand as well as any enterprise in the world. I heard a comedian once say that the NFL is so popular, it has its own day. NFL football is huge. Each NFL franchise brings in approximately $400M a year in revenue; almost double the annual revenue of NBA teams and 2 ½ times as much as MLB clubs.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”
I’ve written about this in other iterations. I’ve talked about finding your rhythm, and the importance of letting things come to you, not forcing things, and then riding the momentum when you have the wind at your back. The point of it all is that success is not linear. Progress doesn’t follow a straight line. For most people, the journey is long and winding. It looks more like a stairway or a hockey stick.
I remember with NAR, the National Association of REALTORS®, invited me to participate on a panel session on diversity at their national convention back in 2002. I had never been to an NAR convention, but had heard that they were huge with 20,000+ attendees.
It has been long understood that a nation of stakeholders makes for a strong union, and for that reason, closing the minority homeownership gap has been a goal and a topic of discussion for decades.
International business executive Sol Trujillo emphasizes the necessity of “running with” one’s own ideas to Gary Acosta as he recounts his road from just beginning in the telecom industry to co-founding L’ATTITUDE.
From humble beginnings to establishing herself as a top producer and prolific real estate investor, Oralia Herrera shares her unique approach when working with clients to not only help them find a place to call home; but also establish a path to generational wealth through investment opportunities.
On-Air Political Analyst for MSNBC and bestselling author Anand Giridharadas starts a provocative conversation with Gary Acosta about the intentional economic shift reducing homeownership and wealth building opportunities for Latinos.