What do Chris Duarte and Iverson Molinar have in common? They both eat patacones and are moving up NBA draft boards with a bullet. Duarte, who was born in the Dominican Republic and plays for the Oregon Ducks, was runner up for POY in the PAC 12 conference. Molinar, who is from Panama City and is currently fourth in the SEC in scoring for Mississippi State Bulldogs, made the game winning free throws to beat the University of Kentucky on Friday. The two athletes are part of a growing cadre of elite basketball players from Latin America.
In 1993, the percentage of Latinos in Major League Baseball was about 16.5%. Today Latino athletes fill 28% of the rosters in MLB. For years, Latin America has produced some of the best soccer and baseball players in the world. Currently, Latino athletes make 57% of the player rosters for Major League Soccer. Athletic talent runs deep south of the border, but pro basketball talent has not made it to the big stage of the NBA until very recently. In the last two decades, NBA rosters have increasingly been filled with international athletes from practically every region in the world, except Latin America. There have been exceptions like Manu Ginóbili and Ed Nájera, but very few. While the talent has always been there, the coaching and resources have not. This is about to change.
Latino athletes are showing up in major college basketball rosters across the country. This is in part because there are more coaches in the college ranks who are giving these athletes a chance, and also because coaches like George Zedan are getting to Latin American basketball players at a younger age. I wrote about Zedan and the prep school he runs in Los Angeles a few months ago when they were featured in Sports Illustrated. While the pandemic has thrown some obstacles, George and his team have continued to build a world-class basketball training platform that is laser-focused on grooming young basketball players from Latin America. Molinar attended Zedan’s Veritas Prep and was one of his first players to play for a high major college. His parents credit Zedan for guiding their son’s athletic progress to an elite level. What Zedan is doing has been long overdue. As quality coaching and high-level facilities work their way down to Mexico, the Islands and Central and South America, Latino hoopers will begin filling the rosters in professional leagues around the world. The intangible quality that Latin athletes possess is the eye-of-the-tiger, the special grit and toughness that Zedan and his assistant coaches have an ability to take to another level. I’ve attended practices at Veritas and I’ve seen it with my own eyes. Basketball is just a game here in the states, but to these kids, it’s a lifesaver.
A player like Molinar, whose nickname in Panama is “El Fenomeno”, can be a tipping point that can open the door for a wave of Latino basketball talent in the NBA. While it may take decades for Latin American athletes to dominate professional basketball the way they’ve dominated baseball and soccer, I predict that 10 percent of the NBA will be Latino in less than ten years. As a fan and former hooper myself, I can’t wait for that to happen. En Fuego!
The data tells a powerful story: Latinos are driving economic growth in America. If Latino Americans were a standalone country, we’d be the fifth-largest economy in the world, and without Latino homebuyers, the number of homeowners in America would have declined in 2025. So why doesn’t it feel like we’re winning? In this episode, I talk about the gap between growth and perception, why we still don’t have enough strong voices shaping the national conversation, and why purchasing power alone is not enough. Growth matters, but wealth matters more. This is a conversation about leadership, visibility, and what it will really take for our community to turn momentum into lasting power.
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A recent housing study confirms what many of us in this industry have already felt: Latinos are playing an increasingly vital role in keeping the housing market strong. In this episode, I break down why that matters so much. Latinos accounted for more than 100% of the net increase in U.S. homeowners in 2025, and when you combine that with our workforce participation, youth, and growing economic influence, the picture becomes clear — Latino buyers and workers are helping keep both housing and the broader economy afloat. This is a story of momentum, contribution, and the growing importance of our community in shaping America’s future.