Gary Acosta is an entrepreneur, investor, and advocate for the Latino business community. He is the Co-Founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP), the largest Latino business organization in the nation with more than 58,000 members and 100 local chapters. He is also the Co-Founder of AVANCE Global, an event platform created with media entrepreneur and New York Times bestselling author, Nely Galán.
Gary also founded AVANCE Sports, a non-profit dedicated to expanding Latino leadership and influence in the sports industry. He is a founding partner of L’ATTITUDE Ventures, the largest venture capital fund that invests exclusively in Latino-led startups. He is the creator of the Hispanic Wealth Project, a non-profit with a mission to advance economic mobility and generational wealth in the Latino community. His video series, “The Latino Brand,” shares his take on business, leadership, and the image of Latinos in America.
Gary attended the University of California in San Diego and Pomona College, where he played varsity basketball for Hall of Fame coach, Gregg Popovich. He lives with his family in San Diego.
About a year ago, I was convinced by some of my closest friends that I should do a podcast. Today it seems like everyone has a podcast, and frankly, 99% of them aren’t very good. I wasn’t sure I could do much better, but I realized I do have some ideas that some people have found interesting in the past.
The NFL markets its brand as well as any enterprise in the world. I heard a comedian once say that the NFL is so popular, it has its own day. NFL football is huge. Each NFL franchise brings in approximately $400M a year in revenue; almost double the annual revenue of NBA teams and 2 ½ times as much as MLB clubs.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”
I’ve written about this in other iterations. I’ve talked about finding your rhythm, and the importance of letting things come to you, not forcing things, and then riding the momentum when you have the wind at your back. The point of it all is that success is not linear. Progress doesn’t follow a straight line. For most people, the journey is long and winding. It looks more like a stairway or a hockey stick.
I remember with NAR, the National Association of REALTORS®, invited me to participate on a panel session on diversity at their national convention back in 2002. I had never been to an NAR convention, but had heard that they were huge with 20,000+ attendees.
It has been long understood that a nation of stakeholders makes for a strong union, and for that reason, closing the minority homeownership gap has been a goal and a topic of discussion for decades.
Recessions are tough on the economy. Investment activity slows, credit is less accessible, and well-paying jobs become scarcer. However, recessions also tend to be when savvy people become wealthier. Bottom line question: Who are the winners during a recession and why?
Ye, the entertainer and fashion designer formally known as Kanye West had a disastrous week. Always outrageous, his recent antisemitic comments were apparently the last straw; prompting practically everyone to sever ties with him, from his bank, JP Morgan Chase, to his billion-dollar shoe partnership with Adidas.
Between 2008 and 2012, more than six million people lost their homes to foreclosure, property values lost almost 40%, and non-distressed home sales fell to all-time lows. It was, without question, the worst real estate market since the great depression. Not surprisingly, the historic dip in the market was followed by a decade-long bull market, the likes of which we have never seen before. Residential real estate is a cyclical market. The…
Regardless of where you live you have probably heard about Nury Martinez and the circumstances that led to her resignation from Los Angeles City Council. The short story is Martinez, who was the first Latina to hold the position of president of the Los Angeles City Council was secretly recorded in a private conversation with other council members where she was heard making disparaging remarks about her colleagues and the two-year old…
This might be my most provocative blog in a while. Let me first state that I am happily married to a beautiful gringa. My kids are half- White and some of my best friends throughout my life have been White, so don’t let the title of this blog throw you.
The decision to invite President Barack Obama to the NAHREP Policy Conference last Spring was a decision I made with the NAHREP National Board. Anytime we have a political figure of that stature at one of our events, we know it will stimulate a lot of buzz among our members and stakeholders.
A few weeks ago, Twitter was blowing up when John Leguizamo spoke out against the recent casting of James Franco as Fidel Castro in the independent film ‘Alina of Cuba’. Leguizamo took plenty of heat for his stance and was ridiculed by some including Bill Maher.
L’ATTITUDE 2022 is less than two weeks away. This year’s event includes a concert at Rady Shell; the coolest new concert venue in America according to Forbes magazine. The concert is in partnership with La Musica, and will feature music superstars, Juanes and Farukko.
I am basically on lockdown from now until the NAHREP and L’ATTITUDE conference. This year we have a concert with Farruko and Juanes, a gala with Lin-Manuel Miranda, a basketball game with Manu Ginóbili, and our usual cadre of CEOs, VCs, entrepreneurs, and celebrities.
I had the honor of being the commencement speaker at the UC Irvine School of Business in June. I spoke about expecting the unexpected. I like to take a counterintuitive approach to business and life. I told the audience of 4000 students, faculty, and parents that regardless of how detailed your plans might be, your actual career will probably turn out very different than you expect.
In six weeks L’ATTITUDE will host its fifth annual event in San Diego, September 22 – 25, with another world-class lineup including CEOs, entertainers and some of the biggest names in business, media, sports and politics.
Last week, L’ATTITUDE Ventures closed its first institutional fund, raising over $100 million through a strategic anchor investment by JP Morgan Chase and initial investments from the Trujillo Group and Bank of America. Other key investors in this fund, which is aimed solely at investing in Latina(o)-owned companies with high growth potential, include UC Investments, MassMutual, Barclays, the Royal Bank of Canada, Polaris Limited Partners (Oscar Munoz), Cisco, Nuveen Investments, and Morgan Stanley.
