Two years ago, I met Richard Montañez in New York City. Richard was accompanying Indra Nooyi to a speaking engagement she had with the Latino Donor Collaborative. Nooyi was CEO of PepsiCo at the time. Prior to the meeting in New York, I had heard of Montañez. I knew that he had written a book…
Capital flows towards growth, so one of the biggest mysteries in the history of capitalism is how little capital has flowed to the U.S. Latino cohort. The Stanford Latino Entrepreneurship Initiative (SLEI) says if Latino entrepreneurs had access to a proportional amount of capital as the overall market, it would add $1.5 Trillion to the…
Despite the pandemic, Latinos drove growth in the homeownership sector for the sixth consecutive year. Next week, NAHREP releases its 11th annual State of Hispanic Homeownership Report, and without giving too much away, the report is a blockbuster. The youth, work ethic, and vitality of the Latino market is burning up the market, and some…
I used to think I knew a lot about small businesses. I launched too many to count, and I have mentored a few as well. But the world of unicorn start-ups is not something I’ve understood very well until recently. Last Fall, Sol Trujillo and I launched L’ATTITUDE Ventures with a goal to raise $75…
After the George Floyd murder, and the hundreds of protests that followed, conversations about systemic racism and police reform dominated the airwaves for weeks. One general consensus was that government and major corporations had a responsibility to address the growing issue of racial economic inequality in America. This led to a groundswell of Fortune 100…
Tom Flores was elected to the Pro Football Hall of Fame this past week. He is the first Hispanic quarterback in pro football and the first Hispanic head coach of an NFL franchise. His election to the Hall of Fame was celebrated by Latino organizations such as LULAC and the US Hispanic Chamber of Commerce.…
2020 will be known as the year coronavirus shut down the world as we knew it. It will also be known as the year when terms like systemic racism and economic disparity rose to the top of the national dialogue like never before. In his first week of presidency, President Joe Biden signed three executive…
Last month, some Democrats, including a number of Latino celebrities, called for a boycott of Goya Foods after their CEO Robert Unanue praised President Donald Trump at a White House event to announce the administration’s Hispanic Prosperity Initiative. I blogged about the issue to boycott or not to boycott. To my surprise, my blog about freedom…
For years I have been talking to corporations about the growth and profit opportunity of the Hispanic market. Factually speaking, Hispanics are the youngest and fastest-growing demographic segment in our economy. In the housing sector, Hispanics account for about 50% of the homeownership growth in America. The numbers are big and the opportunity is clear.…
Last Week, Eva Longoria was being interviewed on MSNBC about the significant role that Latinos played in the presidential election. When the interviewer asked about Black women, Eva said “of course we saw what Black women did in Georgia, but Latina women were the real heroines”. Social media was swift to criticize her for “diminishing…