Director Robert Rodriguez’ El Rey entertainment company is partnering with Vice Media to launch La Reyna, a new company that will focus on helping brands connect with the U.S. Hispanic market. I had the chance to interview Robert at L’ATTITUDE on the partnership with Vice. Robert has always felt that companies don’t understand the diversity…
Recently we have seen the term Latinx emerge in our collective lexicon. For those unfamiliar with the term, it is a gender-neutral term for Latinos and Latinas. In Spanish, the word Latino is used for men of Latin origin, and Latina is used for women of Latin origin; however, when referring to all people of…
Los Angeles went 20 years without an NFL football team. Last year, they didn’t get one but two teams, the Rams and the Chargers. In their second season in LA, the Rams and the Chargers have a combined win-loss record of 14-3 and are both in the top five of the power rankings. I think…
If you haven’t seen the Modelo beer commercials that highlight the achievements of some notable Hispanic-Americans, you should. They smartly connect with Hispanic consumers without being patronizing, stereotypical, or condescending. My favorite one is about the first Latina fighter pilot, Olga Custodio. There are others including one with NFL great, Anthony Muñoz. Companies who have struggled…
For all the talk that our political system is broken, I think it’s actually pretty solid. That is not to say it shouldn’t evolve. Along with a few other things, I think there is too much money in politics, gerrymandering should be illegal, and it should be a lot easier for eligible citizens to vote.…
The euphoria of LeBron James coming to Los Angeles is starting to wear off as the Lakers muster only three wins against five losses to open the season. As a longtime fan of the game, I can tell you that LeBron is everything he is made out to be on the court and even more…
Soccer superstar, Ronaldo and singer/actress, Selena Gomez top the list of Instagram followers with 144.6M and 144.4M followers respectively. Granted Insta followers is only one metric, but it further demonstrates how Latinos and stars from the Iberian Peninsula are continuing to exert their influence on the mainstream sports and entertainment world. Many music experts are…
I read a good article in the NY Times about how the Democrats keep underestimating Trump’s political gifts. I won’t comment further except to say that the Dems should be dominating the midterms and the fact that they are not says a lot about Trump and a lot about the lack of real leadership within…
Many people are calling the upcoming midterm elections the most important in recent memory. For nearly two years, the Trump administration has pushed their agenda with the benefit of a Republican majority in both the House and the Senate. This advantage has helped the President get two of his nominees on the Supreme Court, pass…
Vanity Fair Magazine once again published its list of the 100 leaders of the New Establishment, a list of the movers and shakers in tech, media, and culture. Robert Mueller oddly appears as number one on the list followed by stalwarts like Jeff Bezos, Reed Hastings, and Bob Iger. Alexandria Ocasio-Cortez shared the 94th slot…