Shut Up and Dribble

Long before Colin Kaepernick, athletes have been using their fame as a platform to express protest and civil rights. Why is that? Perhaps it’s because sports are a major part of American culture and where the biggest stars are most often minority. “Shut Up and Dribble” chronicles the modern history of the NBA and at…

Robert Rodriguez partners with VICE

Director Robert Rodriguez’ El Rey entertainment company is partnering with Vice Media to launch La Reyna, a new company that will focus on helping brands connect with the U.S. Hispanic market. I had the chance to interview Robert at L’ATTITUDE on the partnership with Vice. Robert has always felt that companies don’t understand the diversity…

Is it Latino or Latinx?

Recently we have seen the term Latinx emerge in our collective lexicon. For those unfamiliar with the term, it is a gender-neutral term for Latinos and Latinas. In Spanish, the word Latino is used for men of Latin origin, and Latina is used for women of Latin origin; however, when referring to all people of…