About a year ago, I was convinced by some of my closest friends that I should do a podcast. Today it seems like everyone has a podcast, and frankly, 99% of them aren’t very good. I wasn’t sure I could do much better, but I realized I do have some ideas that some people have found interesting in the past.
The decision to invite President Barack Obama to the NAHREP Policy Conference last Spring was a decision I made with the NAHREP National Board. Anytime we have a political figure of that stature at one of our events, we know it will stimulate a lot of buzz among our members and stakeholders.
L’ATTITUDE 2022 is less than two weeks away. This year’s event includes a concert at Rady Shell; the coolest new concert venue in America according to Forbes magazine. The concert is in partnership with La Musica, and will feature music superstars, Juanes and Farukko.
Latinos in film and television continue to face two problems: an astonishing lack of visibility and the negative and/or stereotypical manner that Latino characters are commonly portrayed. Both of these issues have implications that go beyond the industry itself. Studies have shown Americans spend 15.5 hours a week consuming traditional and digital media. The number…
Two weeks ago, Gary Vaynerchuk was the main keynote at NAHREP at L’ATTITUDE event in San Diego. I thought his presentation was great. One of the things I appreciate about him is that he does not hedge his opinions. He is fully committed to them, and I consider him one of the best experts on…
What do World Champion boxer Canelo Álvarez, actress Adria Arjona, Senator Alex Padilla, wellness guru Deepak Chopra, internet sensation Gary Vaynerchuk, music superstar Gloria Estefan, actor Andy García, and the CEOs of Disney, Nike, The Home Depot, Bank of America, Cisco, Sony Pictures, Dow Jones, and AT&T have in common? They will all be at…
Familia, We’re Back! Last week, NAHREP announced their headliners for the NAHREP at L’ATTITUDE convention in San Diego on September 29th – October 2nd. Chopra, Vaynerchuk, and Montañez headline this year’s event. Coming out of a once-in-a-century pandemic, we thought a focus on mindset and mental health should permeate throughout the event. Chopra is not…
I woke up on Saturday to some tragic news. Frank Amadeo, the president of Estefan Enterprises, passed away after suffering a heart attack on Friday night. He was 57 and in good health. When Emilio became a partner at L’ATTITUDE LLC, I became close to the family, but my working relationship was primarily with Frank.…
In the months prior to L’ATTITUDE 2020, I made it a point to watch a number of virtual events. Some like the Aspen Ideas Festival were well executed, but aimed relatively low in terms of program and production. The major events such as SXSW and Comic-Con offered smaller virtual versions of their massive live events…
L’ATTITUDE is an event platform that I launched three years ago, together with business leader Sol Trujillo, and with the support of the NAHREP leadership team and events staff. This past year, international superstar Emilio Estefan joined me and Sol. Because of their prolific careers in business and entertainment, Sol and Emilio have access to…