Modelo Beer Commercials Rock

If you haven’t seen the Modelo beer commercials that highlight the achievements of some notable Hispanic-Americans, you should. They smartly connect with Hispanic consumers without being patronizing, stereotypical, or condescending. My favorite one is about the first Latina fighter pilot, Olga Custodio. There are others including one with NFL great, Anthony Muñoz. Companies who have struggled…

Insta’s Top 10

Soccer superstar, Ronaldo and singer/actress, Selena Gomez top the list of Instagram followers with 144.6M and 144.4M followers respectively. Granted Insta followers is only one metric, but it further demonstrates how Latinos and stars from the Iberian Peninsula are continuing to exert their influence on the mainstream sports and entertainment world. Many music experts are…

Vanity Fair and the New Establishment

Vanity Fair Magazine once again published its list of the 100 leaders of the New Establishment, a list of the movers and shakers in tech, media, and culture. Robert Mueller oddly appears as number one on the list followed by stalwarts like Jeff Bezos, Reed Hastings, and Bob Iger. Alexandria Ocasio-Cortez shared the 94th slot…

Headliners for L’ATTITUDE have no rival

Speaking of Sol Trujillo, as many of you know, NAHREP has spawned a new event in partnership with Sol called L’ATTITUDE and is deemed the ultimate celebration of the New Mainstream Economy. Next week L’ATTITUDE will be introduced to the world and rather than try to describe what L’ATTITUDE is all about, I thought I…

BlacKkKlansman

Spike Lee pulled no punches in his latest film, BlacKkKlansman. I have been a fan of Lee’s since Do the Right Thing in 1989. Lee’s films are usually as provocative as they are entertaining and BlacKkKlansman is no exception. The film is based on a true story about the first Black police detective in Colorado Springs who infiltrates…

Comic-Con in San Diego

Comic-Con International is the largest annual comic and pop festival gathering in the world. Each year, more than 130,000 people make the pilgrimage to San Diego for a week of film screenings, panel sessions, interactive games and other experiential activities. Comic-Con began as a small gathering of comic book nerds in 1970 and over a…

Headliners line up for L’ATTITUDE

L’ATTITUDE is going to change everything. The first major convention about America’s new mainstream culture and economy will feature discussions and presentations about the media, entertainment, politics, and business. Confirmed headliners include: Robert Rodriguez (Filmmaker), Zoe Saldana (Actor), Alex Rodriguez (Athlete and Entrepreneur), Thomas Friedman (Author), Tim Sloan (CEO, Wells Fargo), Oscar Munoz (CEO, United…

Talent is Overrated

If practice is the key to getting better at things, why does our typing ability fail to improve even though we spend hundreds of hours typing on our computers each year? The answer is best expressed in one of my favorite books, Talent is Overrated by Geoff Colvin. Colvin, Senior Editor at Large, Fortune Magazine,…