I drafted the NAHREP 10 four years ago as a tool for the Hispanic Wealth Project and a guide to NAHREP’s growing membership. The goal was to establish a set of principles that position the Latino community for greater prosperity and an enhanced quality of life. The NAHREP 10 has also provided NAHREP with a set of values that guide our activities as an organization. Recently, we have formalized the creation of NAHREP certified trainers to build a small army of ambassadors who will help spread the ethos of these principles to the broader community.
While it’s not yet clear what the long-term economic and societal effects of the COVID-19 pandemic will be, we know it will be profound. We also know that people who are at the top of their profession and have achieved a near debt-free status in their financial lives will emerge from this situation ready and able to take advantage of a broad array of business and financial opportunities that will undoubtedly transpire. Harsh, but nonetheless true. There will be people who thrive even more when this is all over.
Right now, we need to remain vigilant in fighting the spread of this horrible disease, but we also keep in mind that the NAHREP 10 would not be necessary if the economy always grew, real estate never had a down cycle, people never became unemployed, and life was always fair. It was created to prepare everyone for economic scenarios like the one we are currently experiencing. Now might be a good time to read and discuss these principles again; you can find them here.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.