Click on the red play button to listen to the audio version.
My son Aaron graduated today from Colorado College. He and his two sisters have four-year college degrees. Colorado College is expensive. Tuition at CC ranks among the most expensive in the nation. Inflation in the United States is the highest it’s been in 40 years, but college tuition inflation has been out of control for years. It begs the question of whether a college degree is still worth the expense.
Before the turn of the century, the value of a college degree was pretty clear. The lifetime earnings of a college graduate in the 90s was substantially more than for non-graduates. Today, the value of a college degree in terms of earning potential is less clear. People like Gary Vaynerchuk and Grant Cardone say college degrees are a waste of time. Elon Musk also does not believe a college degree means a whole lot, and some top employers have done away with requiring a college degree for any position within their firm. However, I’m not sure all of this means college is no longer important. Gary V and Grant Cardone want you to buy their books, so they have an agenda, and Elon Musk mostly hires coders and computer geeks, many of whom are self-taught. I do agree that if someone is over 30, it shouldn’t matter whether they attended college as long as they have the requisite skills and experience to do the job. I am glad many employers are waking up to that.
Like many things, the value of college depends on what you put into it. If you want to be a doctor, lawyer, or CPA, both college and graduate school are required, but there are a lot of lucrative careers that don’t require any college.
If you can get into an Ivy League college or Stanford, go, and make the most of the education and connections that are available there, but I personally think many, if not most, colleges are no longer worth the money. Going to community college for two years and transferring to a state university is a cost-effective way to get a quality education that can set you up for a great career. Taking out student loans to attend a mid or lower-level private college probably does not pencil.
Here is a fact: College or not, people who have strong communication skills tend to be the ones who achieve the highest career success. They are the ones that move up the corporate ladder the fastest and who make the most money. People who can communicate their ideas well and who can persuade and lead others are the ones who do the best in business. With more Latinos than ever attending college, I feel inclined to comment on this. My advice for anyone is that if you go to college and are not pursuing a degree in medicine, STEM, or law, make sure you leave with elite writing and communication skills. Take as many writing classes as you can and I would also recommend speech and debate if you are so inclined. Aaron and my daughter Marisa both attended writing-intensive, liberal arts colleges, and Jaimie was a debate champion at her college. I am confident that they will do well in their careers and because of their communication skills, they will have many opportunities to explore. College isn’t for everyone, but for some people, it can be a great experience that provides the foundation and skills to last a lifetime.
A friend recently told me, “If demographics were all that mattered, we would have already won.” Latinos are driving homeownership growth and contributing enormously to the American economy. Yet we are still asking for a seat at the table. I believe the reason comes down to wealth: how much we control and what it allows us to do. In Episode 97 of The Latino Brand, I explain why wealth belongs at the center of our agenda. It gives us the resources to fund the businesses, institutions and political campaigns that shape our future. I hope you’ll watch.
I’ve always believed sports are one of the most powerful stages in American culture. The people we celebrate—and the people who own the teams and institutions behind them—help shape how the country sees leadership, success, and possibility. In Episode 96, I share why José E. Feliciano and Kwanza Jones’ purchase of the San Diego Padres feels bigger than baseball, and why this moment could mark a tipping point for Black and Latino visibility, wealth, and power.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.