According to a new study by YouGov Research, half of Americans listen to music in a language other than English and the predominate language is Spanish. Millennials in particular, say they think there should be more Spanish speaking pop stars. To me this means that while a growing percentage of Latinos in the U.S. are English dominant, more non-Latinos are consuming Spanish language music than ever before. I was recently driving in Beverly Hills and saw a billboard promoting Colombian superstar, Maluma. I can’t think of a place with fewer Latinos than Beverly Hills, yet that is where Sony Music chose to purchase a billboard to promote one of their hottest Latin stars. American culture is always evolving and nowhere is the Latino influence on American culture more evident than in today’s pop charts. Even Selena Gomez is claiming her Latin roots.
Author: Gary Acosta
Gary Acosta is an entrepreneur, public policy advocate, investor, and thought leader passionate about advancing prosperity for Latinos and other underserved communities.