According to BuzzAngle, which tracks music consumption, Latin music ranked ahead of country music for the first time grabbing about 10% of album sales and song consumption on streaming services. Hip Hop owned the top spot accounting for about a quarter of the market in both categories followed by Pop, Rock, R&B, Latin, Country, and EDM. However, in terms of video music consumption, the Latin genre leapt to the number two spot with a 21.8% share just slightly trailing Hip Hop which came in at 22.8%. This corresponded with a report from YouTube that showed half of the top 100 music videos viewed were Latin acts including 8 of the top 10. There are a number of milestones these figures represent. Obviously, Latin music has firmly entered the mainstream and is here to stay, and secondly that Latino usage of mobile and streaming services substantially out indexes the general population. It is the youth of the Latino population who should have marketers from all segments of the economy doing back flips to reach and serve them.