If you haven’t seen the Modelo beer commercials that highlight the achievements of some notable Hispanic-Americans, you should. They smartly connect with Hispanic consumers without being patronizing, stereotypical, or condescending. My favorite one is about the first Latina fighter pilot, Olga Custodio. There are others including one with NFL great, Anthony Muñoz. Companies who have struggled to find ways to market to English-speaking Hispanics effectively should take notice. This is how it’s done.
“Boomerang” was a different kind of film. It was a movie about friendship, loyalty, and romance set in NYC at a medium-sized Black-led company that sold beauty products. Boomerang had an all-black cast and a plot that had nothing to do with being Black. While that was unheard of at the time, Murphy was such a big star that it didn’t seem like a big deal.
About a year ago, I was convinced by some of my closest friends that I should do a podcast. Today it seems like everyone has a podcast, and frankly, 99% of them aren’t very good. I wasn’t sure I could do much better, but I realized I do have some ideas that some people have found interesting in the past.
The decision to invite President Barack Obama to the NAHREP Policy Conference last Spring was a decision I made with the NAHREP National Board. Anytime we have a political figure of that stature at one of our events, we know it will stimulate a lot of buzz among our members and stakeholders.