NAHREP and the Hispanic Wealth Project, Inc. are finalizing a report on the state of Hispanic wealth in America. The report will be built around an in-depth survey on family wealth taken by several hundred Latino families that includes how their financial position has been impacted by COVID-19. So, what are we hoping to learn from the study? Among other things, I hope to better understand what forms Latino families are holding their assets today, what they tend to do with extra money, how they have rallied together to deal with the devastations of COVID-19, and how immigrant families may differ from U.S.-born households.
A 2013 Pew study indicated that Hispanic families lost two-thirds of their median household wealth during the great recession. In fact, it was that study that inspired us to create the Hispanic Wealth Project and establish a goal to triple Latino household wealth within ten years. I am also anxious to see if Latino families are better prepared for a recession this time around. There is no perfect Spanish language translation for the word wealth, which says quite a bit about the cultural relationship that Latinos have with money. The subject of household wealth is central to the NAHREP mission statement and has galvanized our membership more than anything ever has. We have work to do, but I hope to learn how much progress has been made – and more importantly, how much America’s prosperity is tied to Latino prosperity. The report will be released during the NAHREP at L’ATTITUDE convention in September.
Almost everyone, including Democrats, were expecting last Tuesday’s midterm election results to heavily favor Republicans. Many predicted a “red wave” where they would pick up 50-60 seats in the House and 3-4 in the Senate. Joe Rogan said the red wave that is coming will be like the elevator doors opening in the horror film The Shining.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”