NAHREP and the Hispanic Wealth Project, Inc. are finalizing a report on the state of Hispanic wealth in America. The report will be built around an in-depth survey on family wealth taken by several hundred Latino families that includes how their financial position has been impacted by COVID-19. So, what are we hoping to learn from the study? Among other things, I hope to better understand what forms Latino families are holding their assets today, what they tend to do with extra money, how they have rallied together to deal with the devastations of COVID-19, and how immigrant families may differ from U.S.-born households.
A 2013 Pew study indicated that Hispanic families lost two-thirds of their median household wealth during the great recession. In fact, it was that study that inspired us to create the Hispanic Wealth Project and establish a goal to triple Latino household wealth within ten years. I am also anxious to see if Latino families are better prepared for a recession this time around. There is no perfect Spanish language translation for the word wealth, which says quite a bit about the cultural relationship that Latinos have with money. The subject of household wealth is central to the NAHREP mission statement and has galvanized our membership more than anything ever has. We have work to do, but I hope to learn how much progress has been made – and more importantly, how much America’s prosperity is tied to Latino prosperity. The report will be released during the NAHREP at L’ATTITUDE convention in September.
In this episode, I break down how misinformation continues to shape the way undocumented immigrants are talked about in this country, and why that matters so much. I look at what a recent Dallas Fed report actually says about housing, wages, and jobs, and why some of the loudest headlines got the story wrong. But this is about more than bad reporting. It is about the human cost of turning people into scapegoats, the damage that misinformation does to families and communities, and why ending the division in this country begins with telling the truth.
Latinos make up about 20% of the U.S. population, and our economic power is growing even faster. In this episode, I talk about why that should change the way we see ourselves and the way we move in this country. We are driving household formation, workforce participation, GDP growth, and entrepreneurship, yet too often we still act like spectators instead of stakeholders. This is a conversation about economic power, confidence, and why controlling our narrative and asserting ourselves boldly is not optional — it’s our responsibility.
There are qualities in our community that no data point can fully capture, but this episode is about one of the biggest: grit. I talk about why perseverance, resilience, family, and purpose have always been among the greatest strengths of Hispanics and Latinos, and why those strengths can be a powerful advantage in a world being reshaped by technology, wealth, and access. But grit alone is not enough. If we want to translate all of that talent and determination into lasting economic and political power, we also need stronger networks, better platforms, and more intentional leadership. The opportunity is real. The question is whether we are ready to organize around it.