For years, a lot of us have been talking about the disparities in homeownership rates, the lack of Latino representation in the boardrooms and C-suites of America’s largest corporations, the wealth and income gaps, etc. These are real issues that frankly have not seen much progress in the last few decades. On the heels of the Black Lives Matter movement, these disparities are starting to work their way into the national dialogue. A number of major corporations have made commitments to invest in communities of color and aggressively diversify their organizations from the top down. For those of us who have spent years advocating for these sorts of things, we need to get our acts together. Specifically, we need to get organized with what we want and we need to get our community to rally around those things. Sol Trujillo and I have been working on something for L’ATTITUDE that is audacious, and yet achievable. It would be an absolute shame to waste this unique moment of awareness in our country by not being clear and consistent about the things we want as a community. Now is not the time to be shy. Now is not the time to be polite, and now is not the time to be bickering about things that don’t matter. This is our time to “rise up” as a united force and make a quantum leap forward for ourselves and our children. Don’t miss L’ATTITUDE 2020!
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.
We often tell people to work hard, take responsibility, and refuse to be discouraged by obstacles. I believe in all of that. But in this episode, I talk about why personal effort and advocacy for a fairer system are not opposing ideas. Too often, opportunity is shaped by wealth, relationships, and access long before talent or work ethic are ever considered. This is a conversation about why creating a more level playing field does not weaken merit — it gives hardworking people a fair chance to succeed.