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Several weeks ago, I mentioned that I had joined the board of the Latino Donor Collaborative – an organization started by Sol Trujillo that is focused on improving the narrative about Latinos in America. The board of the LDC looks like a “who’s who” of Latino executives and entrepreneurs including Linda Alvarado, the co-owner of the Colorado Rockies, and Oscar Munoz, the CEO of United Airlines. It is inspiring to be in a room with many of them. This month, the LDC launched a campaign in The Wall Street Journal where they purchased four full-page advertisements touting data about the impact of Latinos in the US economy. One of the ads was titled “Guess who’s going to be funding your social security checks.” The global marketing firm Y&R prepared the ads, and the data came from the federal government and think tanks. To date, the LDC has spent most of its time educating media executives about the Hispanic market, but is beginning to expand its efforts to the general market. The WSJ ads can be seen here.
The large majority of undocumented immigrants are decent, hard-working people desperate for a better life in America. However, there are also some bad apples, violent criminals that not only terrorize our communities but also damage the image of Latinos in America. Trump promised to prioritize criminals in his deportation plans. In the first few weeks in office, the data shows that...
When the government tries to tackle a specific issue with a policy, it often causes new variations of the problem to emerge in different areas. In other words, "any action has an equal and opposite reaction." When taxes and regulations are reduced, as is expected in 2025, two things tend to happen: those at the bottom economically have it tougher because there are fewer safety nets and protections. Those at the top make a killing.
Next week, I will be speaking at a Hispanic Leadership Summit at the United Nations. I was asked to speak on the topic of Unity. The following is a preview of my speech.