The Urban Institute released a report last week with some interesting news for household and homeownership growth. The report showed homeownership rates are likely to fall in the next two decades, with the exception of the Hispanic homeownership rate which will rise to above 50% and plateau for most of the next decade. Every other ethnic demographic is expected to see percentage declines as the overall population continues to get older. While percentages will decline, the total number of homeowners will increase. The report says that “the net growth in the number of homeowners between 2020-2040 will come from people of color, especially Hispanics”. The UI estimates that from 2020-2040, there will be a net gain of 6.9 million homeowners. Hispanic homeowners will grow by 4.8 million, Black homeowners will increase by 1.2 million homeowners, other races (mostly Asian) will grow by 2.7 million homeowners, and the total number of non-Hispanic white homeowners will drop by 1.8 million. I encourage you to read the executive summary and full report here. There will be lots of job security in the housing industry for agents and corporations that hire and market intelligently to Hispanic consumers. I hate to say it, but I told you so!
In this episode, I break down how misinformation continues to shape the way undocumented immigrants are talked about in this country, and why that matters so much. I look at what a recent Dallas Fed report actually says about housing, wages, and jobs, and why some of the loudest headlines got the story wrong. But this is about more than bad reporting. It is about the human cost of turning people into scapegoats, the damage that misinformation does to families and communities, and why ending the division in this country begins with telling the truth.
Latinos make up about 20% of the U.S. population, and our economic power is growing even faster. In this episode, I talk about why that should change the way we see ourselves and the way we move in this country. We are driving household formation, workforce participation, GDP growth, and entrepreneurship, yet too often we still act like spectators instead of stakeholders. This is a conversation about economic power, confidence, and why controlling our narrative and asserting ourselves boldly is not optional — it’s our responsibility.
There are qualities in our community that no data point can fully capture, but this episode is about one of the biggest: grit. I talk about why perseverance, resilience, family, and purpose have always been among the greatest strengths of Hispanics and Latinos, and why those strengths can be a powerful advantage in a world being reshaped by technology, wealth, and access. But grit alone is not enough. If we want to translate all of that talent and determination into lasting economic and political power, we also need stronger networks, better platforms, and more intentional leadership. The opportunity is real. The question is whether we are ready to organize around it.