I have recently discussed the importance of having a routine, and setting goals for my children while we are all home fighting the spread of COVID-19. I am going to use this time to get more physically fit, do more strategic thinking, and read more books. The three books I plan to read this month are:
“Can’t Hurt Me: Master Your Mind and Defy the Odds” by David Goggins. Obviously, we can all use some mindset help right now.
“Barrio America: How Latino Immigrants Saved the American City” by A. K. Sandoval-Strausz. I have been meaning to read this book for a while, and I think the timing might now be perfect. Latinos have helped our country pull out of past economic crises, and I’m pretty sure Latinos will do the same this time around.
“The Back Roads to March: The Unsung, Unheralded, and Unknown Heroes of a College Basketball Season” by John Feinstein. For those of us who love college basketball and are struggling without March Madness, this book should be a fun read.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.