My friend Ruben Navarrette referred me to an inspiring hashtag on Twitter, #WhenThisIsAllOver. People from all over are posting things they think or hope will happen when this pandemic is behind us. Some are funny, like “#WhenThisIsAllOver we will all have bidets”, and some are more heartfelt such as “#WhenThisIsAllOver I will visit my parents more”, but the ones I like the most express appreciation for our healthcare workers. It inspired me to post my own tribute to healthcare workers on Facebook and asked my friends to post pictures of family members who are healthcare workers. I got dozens of comments and photos sent to me, and they all touched me deeply. If you have a family member who is in the trenches right now treating patients and protecting us all from this horrible pandemic, please send me a note about them with a photo. I’m not sure what I am going to do yet, but I want to do something nice to recognize them. They are the heroes of the moment and I hope we never forget what they did for us during this crisis.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.