Doctors Marlow Hernandez and Richard Aguilar founded Cano Health in 2009 to provide quality end-to-end health care for underserved Latino communities in Florida. In 2016, their company generated $1.6M in revenue, but they had an idea to roll-up other smaller medical practices in their footprint to leverage economies of scale. With the help of my friend Sol Trujillo they began accelerating their acquisition strategy. Beyond providing strategic support, Sol helped the doctors raise capital, but while he knew there would be a huge appetite from the investor community, Sol wanted the money to come from other Latino business leaders in order to keep the growing company Latino-controlled. In 2018, the company was recognized as the fastest growing healthcare company in America. This past week, Cano Health went public and was valued at $4.4 Billion.
The public offering generated enormous wealth for the company’s founders and the Latino investors who helped them grow. More importantly, the company has an amazing track record for providing world-class healthcare and now has the capital to scale nationwide. Doctors Hernandez and Aguilar were showcased at L’ATTITUDE in both 2019 and 2020. They had a story we wanted people to know about. Sol and I are confident that Cano Health will be the first of many Latino-founded companies that will be showcased at L’ATTITUDE and who receive early funding from our L’ATTITUDE VC Fund or from our investor partners who participate in Match-Up. Cano Health should serve as an inspiration. Dr. Hernandez is a 35-year-old Cuban immigrant, a brilliant man, with a heart of gold. I consider him a family friend. So, while some people are still obsessing about an election that has long been decided, other people are getting shit done. Companies are being built and fortunes are being made. This is our time. Start thinking bigger!
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.
We often tell people to work hard, take responsibility, and refuse to be discouraged by obstacles. I believe in all of that. But in this episode, I talk about why personal effort and advocacy for a fairer system are not opposing ideas. Too often, opportunity is shaped by wealth, relationships, and access long before talent or work ethic are ever considered. This is a conversation about why creating a more level playing field does not weaken merit — it gives hardworking people a fair chance to succeed.