Jerry Ascencio and I hosted a webinar last week on stock-based investments. It was a well-attended session with great content. Our objective is not to sell people on the stock market, but to help close the knowledge gap about investing in general, and the stock market is an important part of that. Generating income is important, but building wealth is even more important. Wealth is freedom because it gives us the wherewithal to live the life we were destined to live. I’ve said it many times, Latinos have a workers mentality, but have not yet acquired an investor’s mentality. The whole concept behind NAHREP’s Hispanic Wealth Project is to build wealth in our community by acquiring new disciplines. The NAHREP network of real estate professionals are not only in the business of facilitating real estate transactions, they are influencers and trusted advisors in their local communities. If the influencers acquire those new disciplines, the cascading effect can be exponential. In 2021, NAHREP will be organizing investor mastermind groups for our members interested in becoming more sophisticated with real estate and stock-based investing. We have always known that knowledge is power, but I would add, knowledge is wealth.
I saw a video recently that made me both angry and a little sad — people saying that even though they’re citizens, they don’t feel American. I understand the pain behind that feeling. But I also believe something important: America doesn’t belong to a narrow group of people, and it never has. Too often, we allow small-minded voices to define who “counts.” In this episode, I talk about identity, ownership, and why no one gets to tell you that this country isn’t yours. If you contribute to it, believe in it, and are willing to stand up for it, America belongs to you — just as much as anyone else.
Some are openly saying that immigrants make America weaker, not stronger — but the data tells a different story. Immigrants bring work ethic, entrepreneurship, and a deep appreciation for opportunity. Latino immigrants who have lived in the United States for more than 10 years have higher homeownership rates and higher net worth, and their children achieve higher levels of educational attainment. At a time when demographic decline threatens long-term growth, immigrants bring youth, household formation, and economic momentum. Meanwhile, countries with strict immigration policies are facing aging populations and stagnant economies. Immigration isn’t a weakness — it’s one of America’s greatest strengths.
According to the U.S. Census Bureau, Latinos had a net gain of 441,000 new homeowners in 2025 — the largest increase ever recorded since homeownership tracking began in 1975. Even more striking, without those 441,000 new Hispanic homeowners, the overall number of homeowners in America would have declined. Let that sink in. At a time of affordability challenges and economic uncertainty, Latino buyers are not just participating in the housing market — they’re sustaining it. I also break down new household formation numbers, where Hispanic households accounted for the overwhelming majority of total growth in 2025. This isn’t speculation about the future. It’s evidence of what’s already happening in real time. Latino homeownership is keeping housing — and our broader economy — moving forward...