The Latino Brand – ProXimo at AVANCE Global

This September, ProXimo takes over AVANCE Global in San Diego for four days of high-level networking, deal-making, and inspiration. From groundbreaking startups to powerhouse investors, it’s the ultimate marketplace for Latino economic mobility. This year also debuts ProXimo Next, a first-of-its-kind track for the adult children of attendees, designed to build lifelong friendships and business partnerships.

The Latino Brand – Bruce Pearl Criticizes Barack Obama

When Auburn coach Bruce Pearl calls President Obama “divisive,” it’s more than just partisan rhetoric—it’s a flawed comparison that ignores context and nuance. In this episode, I break down why Obama’s leadership as the first Black president, fighting for fairness and equality, is nothing like coaching a basketball team—and why Latino leaders must reject oversimplified narratives. The takeaway: we can teach grit and resilience while also standing up for justice.

The Latino Brand – How Latinos Will Emerge as the Dominant Ethnicity in the U.S.

If Latino Americans were a stand-alone country, we’d be the fifth largest economy in the world. In this episode, I break down the data behind Latino economic growth, including homeownership and purchasing power, and explain how unity is the key to transforming our influence. I also share the three issues that will define our future power: education, access to capital, and political representation. If we get these right, the next generation of Latinos will lead the world.

The Latino Brand – Why Do We Say We Look Up To Our Leaders?

Why do we “look up” to our leaders? Where did that phrase even come from—and what does it say about what we expect from those in power? In this episode, I explore what real leadership looks like, why confidence and focus matter more than gossip and pettiness, and how Latinos can embody a regal mindset in their own leadership journeys. If you want to lead, you’ve got to rise above the noise.

The Latino Brand – What Did You Do During the War?

“What did you do during the war?” was once a national rallying cry—and today, it carries new meaning for Latinos in America. In this episode, I reflect on what it means to be under attack in the very country we helped build. From families being separated to legal status revoked, this isn’t just about politics—it’s about our legacy. What will we tell our kids and grandkids we did when our community was under fire?