The Latino Brand – What Do We Want People to Think When They Think of the Latino Brand?
Whether we like it or not, the image of Latinos in America affects all of us. So, the question is: what do we want that image to evoke? In this episode, I break down three core traits the Latino brand should represent—grit, positivity, and loyalty—and why these values are key to changing perceptions, inspiring pride, and building trust in our community.