Why Your Ideas Don’t Matter Without Money

The Latino Brand: Episode 2

What really drives change—passion, protest, or power? In this thought-provoking video, Gary Acosta shares why ideas without money often fall flat in today’s world. From politics to media to social justice, real impact comes from economic influence. Hear how this truth has shaped our strategy at NAHREP, and why success isn’t just personal—it’s political.

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The Latino brand impacts every aspect of our lives—from how we're viewed in business and media to the opportunities we’re given. In this first episode, Gary Acosta explores why a unified, empowered narrative is essential for Latino prosperity. Learn what Gary shared at the United Nations, how he raised $100M for Latino-led ventures, and why changing the perception of our community is the key to unlocking capital, influence, and success.