Last Friday was the 52nd anniversary of one of the most historic and controversial moments in the history of the Olympics. Most of us are familiar with story of Tommie Smith and John Carlos, who after finishing first and third in the 200-meter dash at the 1968 Mexico City Olympics, raised their black-gloved fists in protest during the playing of the U.S. national anthem. 1968 was a tumultuous year in America. Earlier in the year, Martin Luther King Jr. and Robert Kennedy were both murdered, and Smith and Carlos were determined to use their platform to bring global awareness about the plight of Black and poor people in America. Their image remains one of the most iconic in American history. Not surprisingly, Smith and Carlos were ostracized in the subsequent years; stripped of the medals, and vilified in the media. Their lives were threatened and their careers were destroyed.
However, very few know the story of Peter Norman. Norman was a talented but little-known sprinter from Australia who finished second in that same race and shared the podium with Smith and Carlos. Most people assumed that he was relatively unaware of the circumstances that surrounded him on that day. In fact, nothing could be further from the truth. Norman wore the same “Olympic Project for Human Rights” patch that Smith and Carlos wore on the podium, and it was Norman who suggested that they each wear a single black glove. When Norman returned to Australia, he refused to condemn Smith and Carlos. Australia had their own apartheid policies at the time, and Norman became an outcast in his own country.
In 1972, Norman qualified again for the Olympic games in Munich, but was denied a place on the team by the Australian Olympic Committee. While Smith and Carlos eventually became the legendary figures they deserved to be, even attending the White House with the American Olympic team after the Rio Games two years ago at the invitation of then-president Barack Obama, Norman spent the rest of his life struggling personally and working odd jobs. In 2006, Norman died of a heart attack and Smith and Carlos were both pallbearers at his funeral. In 2012, the Australian Parliament issued a posthumous apology to Peter Norman for not allowing him to participate in the 1972 Olympics.
The fight for civil rights has had many unsung heroes and the story of Peter Norman is just one of them.
After my last video about Pharrell Williams, I heard from people who wondered why I’d respond to a comment that, on the surface, seemed harmless. In this episode, I explain why moments like this matter—because even well-intentioned remarks can reinforce damaging narratives about Black and Latino professionals, especially around DEI and merit. And when those narratives come from influential voices, they spread fast. I also get into why unity and consistency in our messaging is critical right now, and why staying silent when false narratives gain traction can cost us economically and professionally.
Every now and then a public comment goes viral that reveals just how deeply people misunderstand diversity programs — and how quickly nuance disappears. This week, Pharrell Williams sparked conversation by suggesting that some Black and Latino professionals get opportunities they “don’t deserve.” I recorded this episode because statements like that ignore how competitive admissions and hiring actually work, and they erase the reality that our communities have always had to be both talented and lucky just to get in the room.
Every once in a while, you can feel something shifting. Over the last few months, I’ve sensed a momentum building in our community—one that feels different from 2000 and different from 2020. This time, it isn’t coming from outside forces or corporate gestures. It’s coming from us. Latinos are frustrated, galvanized, and more unified than I’ve seen in years, and I believe we’re on the edge of a defining moment. In this episode of The Latino Brand, I break down why this matters and what it means for anyone who wants to shape—not just witness—the next chapter for our community.