My son is a star basketball player at Colorado College. He averaged 18 points per game and was an all-conference performer as a sophomore. He was the only Latino on his team and on the all-conference roster. Latino surnames are rare in college basketball and even more rare in the NBA. For decades, Latin America has incubated some of the greatest baseball and soccer stars in the world so there is no logical reason to believe the same can’t be true for basketball. Currently, almost 30% of Major League Baseball players are Latino. Yes, it helps to be tall in basketball, and there are more tall Latinos than you may think.
The NBA has seen a surge of players from Europe, Africa and a handful of other regions, but the number of players from Latin America remains near zero. Retired superstar Manu Ginobili, is from Argentina and is the last star from Latin America. The NBA has become global in the last few years and would be able to expand its reach into Latin America if there were a few more Ginobili’s. While there a several pro leagues in Latin America, quality training for young basketball players is hard to come by. Now, what if I told you that there is a new prep school in Southern California that trains high school players from Latin America, and ten of their players have division one scholarship offers. It’s true. And, while the details of that school will be forthcoming in a future blog, it’s time for the NBA, NCAA and Los Lakers to start waking up to Latin America. ¡Los Lakers!
I have been writing this blog for almost eight years. In two weeks, the format will change. I will start a video series on social media titled "The Latino Brand." I will supplement the videos with a weekly news sheet emailed to my database that includes links to the video series...
The country is experiencing significant disruption, unlike anything we've seen since the end of World War II. A perfect storm of demographic changes, AI advancements, and political upheaval will reshape the nation forever. Some changes will be beneficial, while others will be less clear. Here's my perspective on what to expect in the next decade
The large majority of undocumented immigrants are decent, hard-working people desperate for a better life in America. However, there are also some bad apples, violent criminals that not only terrorize our communities but also damage the image of Latinos in America. Trump promised to prioritize criminals in his deportation plans. In the first few weeks in office, the data shows that...
