This week I was in New York for L’ATTITUDE meetings with CNBC and American Express. I also had the chance to meet up with Claudia Romo Edelman, a career diplomat with the United Nations and the World Economic Forum. Claudia is a force of nature and recently launched an organization and campaign called “We Are All Human” with a focus on advancing the Hispanic brand. She has a lot of stuff going on, but one of the more interesting ideas she has is to create a logo for U.S. Hispanics that she calls the Hispanic Star. It’s a bold idea inspired by the rainbow flag that became such a powerful image for the LGBQT community. I find the idea intriguing. A few months ago, I wrote about how the term Latinx was starting to grow on me, primarily because the way it has seemed to galvanize young people. Perhaps the same can happen with Claudia’s logo. Symbols can be powerful, but they are not easy to gain adoption so she certainly has an uphill battle. It will be interesting to see how this develops. The We Are All Human campaign officially kicks off in April, in Chicago and hosts annual events in Paris and Switzerland at the United Nations.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.