This week I was in New York for L’ATTITUDE meetings with CNBC and American Express. I also had the chance to meet up with Claudia Romo Edelman, a career diplomat with the United Nations and the World Economic Forum. Claudia is a force of nature and recently launched an organization and campaign called “We Are All Human” with a focus on advancing the Hispanic brand. She has a lot of stuff going on, but one of the more interesting ideas she has is to create a logo for U.S. Hispanics that she calls the Hispanic Star. It’s a bold idea inspired by the rainbow flag that became such a powerful image for the LGBQT community. I find the idea intriguing. A few months ago, I wrote about how the term Latinx was starting to grow on me, primarily because the way it has seemed to galvanize young people. Perhaps the same can happen with Claudia’s logo. Symbols can be powerful, but they are not easy to gain adoption so she certainly has an uphill battle. It will be interesting to see how this develops. The We Are All Human campaign officially kicks off in April, in Chicago and hosts annual events in Paris and Switzerland at the United Nations.
Almost everyone, including Democrats, were expecting last Tuesday’s midterm election results to heavily favor Republicans. Many predicted a “red wave” where they would pick up 50-60 seats in the House and 3-4 in the Senate. Joe Rogan said the red wave that is coming will be like the elevator doors opening in the horror film The Shining.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”