This week I was in New York for L’ATTITUDE meetings with CNBC and American Express. I also had the chance to meet up with Claudia Romo Edelman, a career diplomat with the United Nations and the World Economic Forum. Claudia is a force of nature and recently launched an organization and campaign called “We Are All Human” with a focus on advancing the Hispanic brand. She has a lot of stuff going on, but one of the more interesting ideas she has is to create a logo for U.S. Hispanics that she calls the Hispanic Star. It’s a bold idea inspired by the rainbow flag that became such a powerful image for the LGBQT community. I find the idea intriguing. A few months ago, I wrote about how the term Latinx was starting to grow on me, primarily because the way it has seemed to galvanize young people. Perhaps the same can happen with Claudia’s logo. Symbols can be powerful, but they are not easy to gain adoption so she certainly has an uphill battle. It will be interesting to see how this develops. The We Are All Human campaign officially kicks off in April, in Chicago and hosts annual events in Paris and Switzerland at the United Nations.
