Prior to the pandemic, NAHREP was building a world class lineup for the fall convention. I was convinced it was going to be our best ever. The goal was to create a program that would be rich with content and provided our members with an experience that would last a lifetime. While a live event is still in question, we do have Mike Ferry, Matthew Ferry, Nely Galán and Deepak Chopra confirmed. These thought leaders are some of the best content creators for mindset, sales mastery and wealth building you can find anywhere in the world. If we have to go virtual, I guarantee it will be better than anything you see today. Of course, the upside is that a virtual program has the capacity to reach more people, but the trade-off is that you lose that special energy you get when you are in a big crowd of like-minded individuals.
It is incredibly disconcerting to see how the economic effect of this pandemic has affected Latino families, but it makes me even more motivated to put an event together that will have a lasting impact on our members and network. The Coronavirus has challenged our values and prompted us all to reconsider our priorities. It has caused us to reconsider how we spend our time and where we spend our money. My guess is that the September timing for this year’s NAHREP at L’ATTITUDE convention will come when our economy is emerging out from under the ashes and we will all be ready for a jolt of inspiration and positivity. I promise that NAHREP will deliver. Check it out at NAHREP at L’ATTITUDE.
Update: Tom Ferry removed from original post
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.