Several weeks ago, I mentioned that I had joined the board of the Latino Donor Collaborative – an organization started by Sol Trujillo that is focused on improving the narrative about Latinos in America. The board of the LDC looks like a “who’s who” of Latino executives and entrepreneurs including Linda Alvarado, the co-owner of the Colorado Rockies, and Oscar Munoz, the CEO of United Airlines. It is inspiring to be in a room with many of them. This month, the LDC launched a campaign in The Wall Street Journal where they purchased four full-page advertisements touting data about the impact of Latinos in the US economy. One of the ads was titled “Guess who’s going to be funding your social security checks.” The global marketing firm Y&R prepared the ads, and the data came from the federal government and think tanks. To date, the LDC has spent most of its time educating media executives about the Hispanic market, but is beginning to expand its efforts to the general market. The WSJ ads can be seen here.
Author: Gary Acosta
Gary Acosta is an entrepreneur, public policy advocate, investor, and thought leader passionate about advancing prosperity for Latinos and other underserved communities.