A few weeks ago, I wrote about how malls were not dying but rather transforming from shopping locations to experiential destinations. A similar transformation is taking place in the journalism world. Publications like the Wall Street Journal, Vanity Fair, and the Atlantic Magazine are making more money these days hosting conferences and events as they do from magazines and newspapers. I saw this first-hand when I was invited to speak at an event hosted by the Atlantic Magazine in Dallas. The event was about housing and was sponsored by Fannie Mae. It was live streamed on their website and through social media. While I was in the green room, I spoke to some of the staff from the Atlantic and they told me that they do more than 100 events like the one I participated in on a variety of topics. Thirty years ago, the music industry viewed concerts as loss leaders to promote record sales — today, the complete opposite is true. I think it’s ironic that while the internet and technology is reducing direct human interaction when it comes to some things, it is also stimulating other platforms that rely on it. I think it’s working out pretty well.
Author: Gary Acosta
Gary Acosta is an entrepreneur, public policy advocate, investor, and thought leader passionate about advancing prosperity for Latinos and other underserved communities.