In the coming weeks, Americans will start receiving the COVID-19 vaccine. We were able to get to this point in about ten months – a remarkable achievement. In tests, the efficacy of the three vaccines that will hit the market have ranged between 90-95 percent – equally as amazing. Even more encouraging, the Moderna vaccine has shown to be 100% effective in preventing serious or life-threatening symptoms. COVID-19 has already taken more than a million lives worldwide and nearly 300,000 in the United States. This past week, COVID-19 surpassed heart disease as the leading cause of death in America. I remember not too long ago, when people were mocking the threat of the coronavirus on social media by posting statistics that implied it was less lethal than the flu. I don’t, however, blame them. They were misled.
Let’s face it, our politicians may have failed us (nearly all of them), but we don’t have to fail each other. Empathy and compassion are what we need in abundance. While my heart hurts for the economic toll the pandemic has caused to the travel industry, restaurants, and millions of other small businesses, there is light at the end of the tunnel. We are close to the end. Wear a mask, help a friend, and support strong relief legislation for the people who were hurt the worst. We have a lot of reason for optimism.
After my last video about Pharrell Williams, I heard from people who wondered why I’d respond to a comment that, on the surface, seemed harmless. In this episode, I explain why moments like this matter—because even well-intentioned remarks can reinforce damaging narratives about Black and Latino professionals, especially around DEI and merit. And when those narratives come from influential voices, they spread fast. I also get into why unity and consistency in our messaging is critical right now, and why staying silent when false narratives gain traction can cost us economically and professionally.
Every now and then a public comment goes viral that reveals just how deeply people misunderstand diversity programs — and how quickly nuance disappears. This week, Pharrell Williams sparked conversation by suggesting that some Black and Latino professionals get opportunities they “don’t deserve.” I recorded this episode because statements like that ignore how competitive admissions and hiring actually work, and they erase the reality that our communities have always had to be both talented and lucky just to get in the room.
Every once in a while, you can feel something shifting. Over the last few months, I’ve sensed a momentum building in our community—one that feels different from 2000 and different from 2020. This time, it isn’t coming from outside forces or corporate gestures. It’s coming from us. Latinos are frustrated, galvanized, and more unified than I’ve seen in years, and I believe we’re on the edge of a defining moment. In this episode of The Latino Brand, I break down why this matters and what it means for anyone who wants to shape—not just witness—the next chapter for our community.