
In the coming weeks, Americans will start receiving the COVID-19 vaccine. We were able to get to this point in about ten months – a remarkable achievement. In tests, the efficacy of the three vaccines that will hit the market have ranged between 90-95 percent – equally as amazing. Even more encouraging, the Moderna vaccine has shown to be 100% effective in preventing serious or life-threatening symptoms. COVID-19 has already taken more than a million lives worldwide and nearly 300,000 in the United States. This past week, COVID-19 surpassed heart disease as the leading cause of death in America. I remember not too long ago, when people were mocking the threat of the coronavirus on social media by posting statistics that implied it was less lethal than the flu. I don’t, however, blame them. They were misled.
Let’s face it, our politicians may have failed us (nearly all of them), but we don’t have to fail each other. Empathy and compassion are what we need in abundance. While my heart hurts for the economic toll the pandemic has caused to the travel industry, restaurants, and millions of other small businesses, there is light at the end of the tunnel. We are close to the end. Wear a mask, help a friend, and support strong relief legislation for the people who were hurt the worst. We have a lot of reason for optimism.
Almost everyone, including Democrats, were expecting last Tuesday’s midterm election results to heavily favor Republicans. Many predicted a “red wave” where they would pick up 50-60 seats in the House and 3-4 in the Senate. Joe Rogan said the red wave that is coming will be like the elevator doors opening in the horror film The Shining.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”