Coming off all of the crazy comments I received over last week’s blog on Goya, I started reading a book titled, Hate, Inc.: Why Today’s Media Makes Us Despise One Another. It’s written by Matt Taibbi, a Rolling Stone journalist who says that the press has mastered the art of monetizing anger, paranoia and distrust. Chapter 2 is titled, The Ten Rules of Hate. If you read nothing else, you should read that chapter. It smartly explains how we have been manipulated into believing that everything is either red or blue, and why the media not only wants us in a perpetual state of disagreement, it wants us to hate one another. The book helped me to write my first podcast which I call Closing the Political Divide. On Monday, I will be interviewed on a live webinar to an invited audience of NAHREP leaders discussing my Goya blog and my personal vision for the Latino community as it relates to politics. I am told we already have more than 200 people registered for the event. I’ll be writing about it next week.
Almost everyone, including Democrats, were expecting last Tuesday’s midterm election results to heavily favor Republicans. Many predicted a “red wave” where they would pick up 50-60 seats in the House and 3-4 in the Senate. Joe Rogan said the red wave that is coming will be like the elevator doors opening in the horror film The Shining.
When we invited Gary Vaynerchuk to NAHREP at L’ATTITUDE in 2021, I was mostly relying on input from others. Several members loved his content, but the little I saw online left me underwhelmed. However, I thoroughly enjoyed his presentation at our event, particularly his comments about toxic employees, which he says to dump with impunity.
Selling during a downturn required a more strategic approach, but the opportunities for growth and expansion are available to the savviest of companies. Here are some of the best ideas I’ve read about.
A farmer and his son had a beloved stallion who helped the family earn a living. One day, the horse ran away and their neighbors said “Your horse ran away, what terrible luck!”. The farmer replied, “Maybe so, maybe not. We’ll see.” A few days later the horse returned home, leading a few wild mares back to the farm as well. The neighbors shouted out “Your horse has returned and brought several horses home with him. What great luck!” and the farmer replied, “Maybe so, maybe not. We’ll see.”