Barring getting a vaccine sooner than expected, it seems like we’re in for a longer haul than expected with this once-in-a-century pandemic. Businesses, schools and sports are probably going to be a shell of themselves until the end of the year. There is no denying the fact that we have managed this situation poorly. Americans have had it so good for so long, it possible we thought we were invincible – that we were too good for a pandemic to beat us. Hopefully, we know better by now, and for those of us who are lucky enough to make it to the other side, we need to start thinking about what is next.
Economically, the remnants of the Corona Virus recession will be with us for a lot longer than we expected. A few million businesses will go under permanently, people will travel less, more of us will work from home, and therefore, in my view, every surviving company in the world should start writing a new business plan. You can be certain that things will never be the same again. We already know that companies like Amazon, Netflix, Apple and Microsoft will emerge stronger than before the pandemic, but who else? It’s time for everyone to do more deep thinking about how your business will be affected and how you need to change. Because trust me, everyone needs to brace themselves for some serious changes. The first thing you should do is talk to your kids more about technology, the services they use, the way they communicate and how they get things done. Then we all need to go back to school and start learning again. If there was ever a time to invest in yourselves, this is the time. And please…wear a mask.
There is no shortage of data showing the impact Latinos are having on the U.S. economy, from GDP and entrepreneurship to workforce participation and homeownership. So why hasn’t that growth translated into the kind of economic and political power our numbers suggest it should? In this episode, I focus on two things we can actually control: building wealth and owning our narrative. Cultural influence matters, but ownership is what turns influence into lasting power. And if we want the next generation to inherit more than momentum, we need a strategy for converting our work ethic, growth, and economic contributions into the institutions and assets that shape this country.
The World Cup reminded the world just how magnetic Hispanic and Latino culture can be. In this episode, I talk about why that popularity is more than a cultural victory—it is an economic opportunity hiding in plain sight. From music, food, sports, and fashion to the global appeal of our biggest stars, our culture already has the power to shape markets and influence how people see us. The question now is whether our business and political leaders are ready to turn that momentum into capital, representation, and lasting power. This is a moment we cannot afford to waste.
The World Cup gave Hispanics and Latinos an extraordinary global stage, but the opportunity goes far beyond sports. In this episode, I look at how cultural influence can shape perception, attract investment, and ultimately create economic power. South Korea understood this decades ago and built a global strategy around making its culture impossible to ignore. Now, the world has seen the energy, pride, and creativity of our community on its biggest stage. The question is whether we recognize the value of that moment and build something lasting from it.