The Latino Brand – Why Do We Say We Look Up To Our Leaders?

Why do we “look up” to our leaders? Where did that phrase even come from—and what does it say about what we expect from those in power? In this episode, I explore what real leadership looks like, why confidence and focus matter more than gossip and pettiness, and how Latinos can embody a regal mindset in their own leadership journeys. If you want to lead, you’ve got to rise above the noise.

The Latino Brand – What Did You Do During the War?

“What did you do during the war?” was once a national rallying cry—and today, it carries new meaning for Latinos in America. In this episode, I reflect on what it means to be under attack in the very country we helped build. From families being separated to legal status revoked, this isn’t just about politics—it’s about our legacy. What will we tell our kids and grandkids we did when our community was under fire?

The Latino Brand – What Are the Best Places to Build Wealth in the Trump Era?

Like it or not, Trump may shape the next economic cycle—and some sectors will benefit more than others. In this episode, I share four areas where I believe opportunity will grow in the coming years: business ownership, digital currencies, commercial real estate, and Mexico. From tax advantages to shifting trade dynamics, this is not about politics—it’s about being prepared. If you want to win in the next cycle, start here.

The Latino Brand – Why Aren’t Latinos More United?

With so much injustice happening—from mass deportations to rising discrimination—you’d think Latinos would be more unified. But that’s easier said than done. In this episode, I break down why unity has eluded us, the four mindsets shaping Latino identity today, and how our shared values—especially family—can still bring us together. Let’s stop arguing and start building. Our strength is in our unity.